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NEW DELHI: The BBC sites (comprising all the BBC sites visited by Indian audiences) had 43 million unique visitors to India in December 2020, the highest in the post-peak pandemic period. BBC sites in India also saw a 98 per cent increase in unique visitors in December 2020 – December 2019.

Overall, the BBC reported higher APAC growth than the global average with a significant increase of 48 per cent unique visitors in 2020 according to AT Internet.

However, not only the latest news that saw success, the BBC non-news sites also witnessed a huge increase of 44 per cent across the region, with the highest growth coming from India with a 65 per cent increase from per year.

In India, BBC Future saw a staggering 143 per cent year-on-year increase, while BBC Worklife saw 78 per cent, BBC Travel 30 per cent and BBC Reel 27 per cent.

MD Global News India India Rahul Sood said, These figures speak for themselves. During last year’s crazy global news cycle, audiences are increasingly turning to news pages they know they can trust. The staggering growth on our feature pages shows that not only do audiences have more time to indulge their passion points, but it also highlights the quality of the long form content we produce outside of the latest news.

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