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MullenLowe Founding Director for Sustainability Sarah Cragg leaves for Conservational International | News | Eco-business




The head of a new sustainability practice launched by marketing agency MullenLowe in Singapore at the end of last year has moved quickly after the start-up of the new venture.

Sarah Cragg was appointed practice leader, MullenLowe Sustainability, in November, and left to join the non-governmental organization Conservation International in Mars.

She takes on the role of partnership and marketing director at the Singapore-based NGO. Conservation International has been operating in Singapore since 2009 and works with businesses, government and the education sector to secure Singapore’s status as a green, biodiversity city.

Suzy Goulding, director of salt MullenLowe Singapore, said she was sad to see Cragg go, but glad she had worked with him on the launch and developed the approach and principles for running the business.

MullenLowe has hired a replacement for Cragg, who will join the company in May. Goulding said MullenLowe continues to work on sustainability communication projects and has a line of projects in play.

Craggtook in the role with MullenLowe after more than four years as head of influence and advocacy, Asia Pacific, for the Unilever ice cream brand Ben & Jerrys.

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