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Global Licensing Group Announces Updated Plans to Serve the Global Licensing Market in 2021

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SANTA MONICA, California .– (WIRE BUSINESS) – Global Information Licensing Group Markets announces its 2021 event calendar, starting with the August Licensing Expo, which will now be a fully virtual experience, enabling the widest and most powerful section of participants from retailers, manufacturers and brands from around the world to come together to make deals, network, learn and discover new IPs.

IN Licensing of Virtual Expo, wait to find:

  • Cured matchmaking, enabling brands, manufacturers and retailers to connect.

  • Digital Brand Road Show, which will bring brand discovery to the forefront, highlighting the new, innovative and attractive IP by category.
  • Licensing University program, which provides education on the basics of licensing, the most up-to-date issues facing the licensing business and much more

  • Keywords known in the world
  • Highly anticipated international licensing Licensing Excellence Awards, which honor the best licensing programs, retailers and business licensees, decide to broadcast live on the day of one of the biggest licensing week, August 24th.

We’ve heard from our industry, and the best way to serve the international market in 2021 is to provide personal experiences this year as well as a rich online experience that everyone can be a part of this summer, says Anna Knight, Vice President, Licensing, Informa Markets. We all feel the impact of not being able to gather in person in 2020, and while the speed of recovery is promising, we serve a truly global market. Feedback from Licensing Expo customers and partners shows that August is still too early for most of the licensing community to properly plan and execute attendance at a personal event of this size and size with ongoing restrictions on international and corporate travel. Our mission remains to create the most valuable platforms for our industry to connect and grow, and that is why we have decided to focus our efforts on our virtual experience in August, followed by personal events in Q4 and beyond.

Licensing of Virtual Expo, set to take place 24-26 August 2021, is an event to attend for free, backed by a powerful online platform that allows exhibitors and visitors to schedule and hold meetings, enjoy on-demand content and thought guidance, and explore and discover the widest range of properties available for license from anywhere in the world.

The mission of Licensing Internationals is to serve the licensing industry, help advance the business of our members, and celebrate our success as an industry, says Maura Regan, President, Licensing International. Licensing Expo Virtual does it all and we are proud to be the exclusive sponsor.

After Licensing Expo Virtual will be the inauguration US Brand Innovation and Licensing Summit (October 27-28, 2021), which will take place live and in person in New York City on Convene Liberty Street. Following the heat of the European launch this June and set to welcome licensing executives and the 300-400 brand, B & LIS will provide trends and forecasts, retailer knowledge, headlights in growth categories and deep dives into digital and content innovation to help navigate the ever-changing retail, content and landscape of the consumer.

Then in November, Licensing of European Trademarks will take place live and in person at ExCeL London on November 17-19, 2021, with an online event two weeks later (November 30 – December 1, 2021). To make online participation and navigation seamless, BLE will use the same platform as the Virtual Licensing Expo.

The B & LIS and BLE events will be personally organized in accordance with the AllSecure Informas safety and health standards established to ensure that all participants can attend safely and confidently.

Licensing Expo will return to the Mandalay Bay Convention Center in Las Vegas, Nev., On May 24-26, 2022.

For more information about Licensing Expo, to exhibit or register to attend for free, visit www.licensingexpo.com.

  • Virtual Expo Licensing 24-26 August 2021

  • Brand Innovation and Licensing Summit Oct. 27-28, 2021, Gather 225 Liberty St., New York, NY

  • Europe Brand Licensing (in person) 17-19 November 2021, ExCeL London | (online) 30 November-1 December 2021

  • Licensing Expo 2022 | May 24-26, 2022, Mandalay Bay Convention Center, Las Vegas, Nev.

About Global Licensing Group

The Global Licensing Group at Informa Markets is the licensing industry, leading trade organizer and media partner. Its mission is to provide licensing opportunities worldwide by bringing together brands and products. The following information events and products are manufactured for the licensing industry by the Global Licensing Group in Information Markets: Licensing Expo, Licensing Mark Europe, Licensing Expo Japan, Licensing Expo Shanghai, Innovation Licensing Mark, Global License Magazine, Global Global Daily E- Mixtape licensing news and podcast. Global Licensing Group events are sponsored by Licensing International.

About International Licensing

Licensing International is the leading trading organization for the global brand licensing industry $ 290 + $ billion. The mission of Licensing Internationals is to foster the growth and expansion of brand licensing worldwide, increase the level of professionalism for licensing practitioners, and create greater awareness of the licensing benefits for the business community as a whole. Founded in 1985, members of International Licensing in over 40 countries enjoy access to a range of benefits, including extensive educational programming and networking events around the world. Visit www.LicensingInternational.org for more information.

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