Apprentice Daniel Elahi’s product ad was banned because they claimed to treat the coronavirus

apprentice Star Daniel Erahi banned three ads after claiming that his product would cure Coronavirus.

His company, Revival Shot, has been disciplined by the Advertising Standards Agency (ASA) for advertising on social media.

Three ads suggesting that hydration sachets may boost immunity and help treat COVID-19 have been banned by the advertising watchdog.

Ah Facebook Ads and two ads Instagram What was posted in April was criticized by the body for alleging that brand hydration powders could prevent, treat, or cure diseases, including coronaviruses.

A Facebook ad, also posted on its Instagram account, said that vitamin C was tested in the US and China as a cure for the virus.

The post had a caption stating that each sachet contained 500 mg of Vitamin C.

Asa said: “We considered this ad to suggest that taking revival shots could help treat COVID-19, depending on the vitamin C content.”

In the second Instagram ad, the user stopped headaches, sore throat It decreased within 30 minutes of drinking soluble powder.

ASA’s ruling states, “Considering that advertisements were posted during the COVID-19 epidemic in mid-April 2020, the symptoms associated with COVID-19 and their reviewers’ paranoia” on those symptoms were Consumers that the claim in the review was intended to understand that it was related to COVID-19, as this was generally related to pandemics, including the hashtag “#staysafe” Thought to understand.

“Thus, we thought the ad suggested that revival shots could help treat COVID-19. We didn’t consider the ad specifically related to treatment of COVID-19, Even claimed that the revival shot treated headache and sore throat. “

Revival Shot said all three ads were removed.

Non-broadcast advertising codes prohibit advertising that states or suggests that food can prevent, treat, or cure illness. This also includes supplements and drinks.

ASA writes: “Because of COVID-19, headache, Sore throat is a medical condition, ad (a) stated, ad (b) was implied, and thought that revival shots could treat human illness. ”

Watchdog also found that it could not support the claim that the vitamin C content of its products could boost immunity.

“Revival Shot did not provide evidence that the product contained enough vitamins to use the approved health claims to advertise the product,” ASA’s decision added. It was.

“Ads must not be dissatisfied again.”

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Watchdog has instructed the company to make sure it does not state or suggest that its products can prevent, treat, or cure diseases that include COVID-19.

The lawsuit was “promptly addressed” as part of its focus on “Advertising Priorities and Efforts to Exploit Health-Related Anxiety During the Crisis.”

I asked Erahi for comment.

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