Health
The Columbia Pacific Community Campaign encourages older people to get a third Covid vaccination
Older people are most vulnerable to the COVID-19 pandemic. The Columbia Pacific Community is working to encourage older people across the country to receive a third dose of the COVID vaccine and maintain protection from the virus in an ongoing effort to promote overall health and wellness for older people. Awareness campaign “#TakeThree” has started.
The #TakeThree campaign is conceptualized against the backdrop of a retreating third COVID wave and a new vaccination drive for a third vaccination for frontline workers and seniors launched on January 10, 2022. it was done. The campaign is an extension of Community Beats Uncertainty. Launched in 2020, the initiative aims to raise awareness among many others about the importance of communities in an unprecedented era, such as an ongoing pandemic.
Regarding the campaign, Piali Dasgupta, Senior Vice President of Marketing, Columbia Pacific Community, said: It is primarily believed that the first two vaccinations protected Indians, including the most vulnerable demographic elderly, during the third wave by preventing serious conditions and death. increase. The #TakeThree campaign wants to emphasize the importance of building immunity to the virus and thereby overcoming all uncertainties. This campaign aims to raise public awareness and encourage older people to take a third dose as soon as possible. We believe that positive aging is about helping older people manage their lives, which we aim to achieve through our campaigns. “
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