Digital marketing of unhealthy foods, an online game that promotes obesity: WHO

Digital marketing Unhealthy food for children online game It is the main driving force of obesity that drives children into a sedentary lifestyle. who (WHO) said.

According to the WHO European Regional Obesity Report 2022, the proportion of overweight and obesity has reached an “epidemic proportion”, and only the United States has a higher level of obese adults than Europe.

Global health agencies added that while nearly 60% of adults and one-third of children are overweight or obese, the Covid-19 pandemic over the past two years has exacerbated it.

“Obesity is borderless. No country in Europe and Central Asia can meet the WHO Global NCD’s goal of stopping the rise of obesity,” said Hans Henri P. Kruge, WHO European Regional Director. Stated. European Parliament on obesity.

“The countries in our region are very diverse, but everyone is challenging to some extent. Creating a more effective environment, facilitating investment and innovation in health, and developing a strong and resilient health system. By doing so, you can change the course of obesity. Region. “

An environmental factor unique to living in a highly digitized society in modern Europe is the main driver of obesity.

over it, Digital marketing The report also blamed the increase in unhealthy foods for children for easy access to unhealthy foods through a dietary delivery app for cases of increasing obesity.

“New evidence highlights the role of food delivery apps in expanding the physical food environment and providing convenient access to unhealthy food and beverage options with a finger swipe.” Said the report.

It added the proliferation of online game Promoting sedentary behavior by reducing opportunities for physical activity contributes to the rising trend of overweight and obesity in Europe.

Increased body fat increases the risk of many illnesses, including cancer, type 2 diabetes, heart disease, and lung condition. The report also states that it is a major cause of disability.

Obesity is estimated to lead to 1.2 million deaths each year in Europe, accounting for more than 13 percent of all deaths.

The report added that tackling obesity is important for achieving the Sustainable Development Goals.

The new WHO report also outlines policy interventions such as taxing sugared beverages and subsidizing health foods. Restrictions on the sale of unhealthy food to children. Improving access to obesity and overweight management services in primary health care as part of universal health insurance.

–IANS

rvt / khz /

(Only the headings and images in this report may have been recreated by Business Standard staff. The rest of the content is automatically generated from the syndicated feed.)

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