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Michelle Obama launches healthy food and beverage company for kids

Michelle Obama launches healthy food and beverage company for kids

 




CNN

Former First Lady Michelle Obama announced Wednesday the launch of a health food and beverage company she co-founded to provide parents with “healthier and tastier products” for their children.

“This issue has taught us that if we want to change the game, we can’t just work from the outside.” Obama said in a speech at The Wall Street Journal’s Future of Everything Festival on how to change the food and beverage industry itself. “We are proud to announce the nationwide launch of a company designed not only to provide better products, but to accelerate the race to the top transforming the entire food industry. increase.”

Obama is launching PLEZi Nutrition, she said at the festival. % less.

According to the press release, PLEZi is already available at several major retailers and plans to roll out other snacks and beverages over the next few years. .

The former first lady holds the title of co-founder and “strategic partner” of the nutrition company. The company “will operate as a public benefit company with a mission to create higher standards for how the United States manufactures and sells food and beverages for children,” the release said.

First Lady Obama spearheaded the Let’s Move campaign, a program aimed at ending childhood obesity. The crowning achievement of that campaign was the passage of her 2010 Healthy and Hunger Free Children Act, which created federal nutrition standards for school meals.

Let’s Move survived despite criticism from Republicans, food companies, school lunch experts, and perhaps most visibly, school kids themselves, among them: post a boring photo of dining on social media.

CNN previously reported The US Centers for Disease Control and Prevention says that between 2004 and 2012, obesity rates among children ages 2 to 4 fell by 43%. Despite these efforts, obesity rates in children aged 6 to 11 are increasing. While some efforts under Obama may not have been a panacea, An expert previously told CNN.

In a news release, President Obama’s office said the United States was in a “nutrition-related health crisis” and claimed that children were consuming “too much” sugar.

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