Arthur Flour King became the King Arthur Confectionery Company
New company logo.King Arthur baking company
From 8 am July 20, 2020, it was proclaimed. King Arthur Flour is now known as King Arthur Confectionery Company. Founded in Boston in 1790 as Henry Wood & Company, the historic Vermont Business hasn’t undergone a significant rebranding for over 100 years. Maybe it was time.
Baking has long been seen as an old-fashioned pursuit of scents of bread, cakes and cookies in a nostalgic, family and warm kitchen. Now it is more and more in the future. Young societies nerd sour starters, bakeries across the country push the boundaries of traditional recipes, and Instagram records everything in its beautifully illuminated and delicious glory.
King Arthur was already ready to be part of its forward movement when the Coronavirus brought its important new audience to the door. The company, which has long been acclaimed among bakeries for its high-quality flour and hard-to-find specialty products, saw a boom in business during the pandemic. Wheat flour sales increased more than 2000% in March Ad week.. Numerous trusted online recipes, handy Bakers hotlines, and the new COVID era debut “Insulated baking show“Everything has made King Arthur Flower an indispensable resource for isolation baker.
Previous logo.Handouts
In addition to the new name, King Arthur Baking Company has changed its logo—from Olde Time-y Knight on horseback to a crown of wheat that listens to the sensibility of today’s graphic design. According to the press release, it’s all intended to “better represent who we are today”.
It’s no wonder that an employee-owned company dedicated to spreading the love of baking to everyone no longer feels mentally aligned with the logo associated with the British monarchy. .. However, it is not yet clear how a loyal, long-standing customer base is associated with King Arthur’s somewhat noisy yet approachable image.
As Johnson & Wales Baking Instructor, Mitch Stam Said Vermont Independent News Weekly Seven Days Last month: “King Arthur is like the best grandparents of any bakery in the world.”
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