Health
Targeting junk food ads with PM, crackdown on obesity
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PA media
The Prime Minister plans to announce new measures to curb obesity next week, and they are expected to include a ban on junk food advertising on TV before 21:00.
Although measures have not been finalized, it is likely to include a ban on online advertising for unhealthy foods and restrictions on over-the-counter promotions.
Some restaurants require calorie labels on their menus.
This is done with increasing evidence that overweight or obese people are at increased risk of coronavirus.
The move marks a change in the stance of Prime Minister Boris Johnson, who had previously criticized the taxation of foods high in salt, fat, and sugar, and described his view of obesity as “liberal.”
Johnson’s experience in intensive care during Covid-19 treatment is believed to have contributed to the change in his position.
Boris Johnson has long criticized the “nanny state.”
However, the clear link between obesity and the more severe cases of Covid-19, and his own experience in intensive care, convinces the government that the government should play a more active role in promoting public health. It seems to have been made.
He described the coronavirus crisis as a “catastrophic blow”, so the obesity strategy seems to be part of a fight plan to prevent it from hitting hard again.
Ministers have not yet finalized details of some anti-obesity measures, such as whether foods and beverages with high levels of sugar and salt need to be more prominently labeled.
Proposals that were proposed by Teresa May, the predecessor of Mr Johnson in 2018, but have not been enacted are likely to come back.
She consulted during family viewing hours whether to ban TV ads for foods high in fat, salt, and sugar, and to limit online ads.
This proposal was widely opposed by advertisers and commercial broadcasters.
However, Johnson is considered likely to push advertising restrictions and is considering banning in-store unhealthy food products.
Health and Social Care Minister Helen Watley told BBC Breakfast that although the report could not be commented “immediately,” obesity was “the biggest health problem that could be faced.” It was recognized as “.
She said: “Especially with Covid, you have a higher risk of getting it, higher risk of complications, and if you are overweight, the risk of sadly dying with Covid is high.
“It’s a very important health issue, so we have to take it on, and the Prime Minister promises to ensure that we address obesity and help people live healthy lives.” I will.”
National Obesity Forum Chairman Tamfrey, in today’s program on BBC Radio 4, has the prime minister’s experience at St. Thomas Hospital as a “game changer” and the next spike before losing weight for people.
He said: “There was no such ban, but it had to be tried-and if after a while it was shown to be less effective, it would probably stop.
“It’s certainly a risk, but the problem is that the consequences of obesity are so great that you have to take risks and take bold steps.”
He called for the soft drink sugar tax to apply to other products as well.
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