Disappointing iPhone 12 Release Date, Steve Jobs Coolest Failure, MacBook Pro Latest Issues

August 1st Apple Q3 earnings update, post originally published on July 31st.

Looking back another week’s news and headlines from Cupertino, this week’s Apple Loop has an iPhone 12 release date, new iPhone battery concerns, Apple’s smart screen choices, Mac OS issues on ARM, two iPads. One Computer, Tim Cook Included Going to Washington, Memories of Steve Jobs are the coolest computer ever.

The Apple Loop is here to remind you of some of the so many discussions that have happened around Apple over the past 7 days (you can read my weekly digest of Android news here at Forbes) ..

iPhone 12 release date and other surprises

Tim Cook and his team have long been expected to announce the new iPhone in September, as long as Tim Cook was CEO, it was a September event. What’s amazing is the date Apple will announce early September 8th. And, as Forbes Gordon Kelly points out, that may not be the only surprise.

Japan’s popular tech site Digitimes confirmed a leak from the iHacktu and said Apple plans to announce its new iPhone 12 lineup in September. Interestingly, Digitimes sources said, “Apple’s iPhone 5G smartphone pricing will play a key role in boosting the buying momentum of iPhones and non-iPhone models in the end market in the second half of 2020. Is clear.” Pricing is already a hot topic in the iPhone 12 series, and Apple has been reported to fall short of its rivals, but perhaps less than previously expected.

Click here for details on Forbes.

CUPETino, CA-SEPTEMBER 12: Apple CEO Tim Cook speaks during a special Apple event at Steve… [+] Jobs Theater at Apple Park campus in Cupertino, CA on September 12, 2017. Apple is hosting its first special event on the new Apple Park campus, where the new iPhone will be announced. (Photo: Justin Sullivan / Getty Images)

Getty images

New iPhone battery problem

The details of the iPhone 12 family itself were announced this week, but it’s not that great. YouTuber Filip Koroy (aka EverythingApplePro) has revealed that the new iPhone has a low battery capacity. That is, many of the features found on Android phones have been removed from the iPhone. What am I missing?

These capacities are 2,227 mAh (Apple iPhone 12), 2,775 mAh (iPhone 12 Max), 2,815 mAh (iPhone 12 Pro) and 3,687 mAh (iPhone 12 Pro Max). Despite the new iPhone’s addition of 5G, all of that is about 10% less than the comparable model of the iPhone 11.

Based on this, Koroy states that some new iPhone 12 features are set to be discarded due to these battery limitations. Most notably, the 120Hz high refresh rate display (which was already suspicious) is submerged, while the widely anticipated reverse wireless charging capabilities (like charging an AirPods from an iPhone) are now few about it.

Click here for details.

Apples Sensible Display Strategy

Behind the scenes, Apple is collaborating with many iPhone display manufacturers. Having one or more supply lines, as one of the largest and most expensive components of a smartphone, is good for both just-in-time benefits, but the best possible thanks to the competitive marketplace that Apple has built on supply. Chains that allow you to claim the price of. As Tim Hardwick reports on MacRumors, Samsung is currently in competition with LG.

“The LG Display’s contribution is five times higher than the previous year, according to a new Nikkei report. This is big news for the sixth consecutive quarterly loss-making sector, and LG Display has significantly improved its financial performance in the second half of the year. I believe that the year when the OLED panel factory will be fully operational.

“This is also good news for Apple, as it aims to diversify its suppliers after paying a hefty fee for Samsung displays.”

LG Display is not the only screen maker that Apple is working with. Carly Page mentions the work of BOE in China. Although it will not appear on the iPhone 12 family of mobile phones, its curved screen technology is expected to appear on the iPhone in 2021.

“BOE’s display technology is currently utilized in Huawei’s most popular smartphone models, including the high-end P and Mate series, and is reportedly producing the palm stretch screenset that will appear in this year’s Huawei Mate 40. ..

“BOE also provided the flexible OLED used in the collapsible Huawei Mate X, which has proven more reliable than Samsung’s flexible OLED efforts. Probably Samsung will be the future device Considering the use of BOE screens will probably cost the industry’s dominant Samsung display unit.

Wired details.

Apples strong third quarter

Update August 1: Apple reports a record third quarter of the fiscal year. During the call, no guidance was provided for the fourth quarter, but the Tim Cooks team said the iPhone 12 will be delayed beyond its normal September launch date.

It’s worth noting that this quarter included both the 2020 launch of the iPhone SE and the redesigned MacBook Pro and MacBook Air laptops. The former is the cheapest new iPhone available, and the latter has replaced the hated butterfly keyboard and benefited from the haste of hardware upgrades as the Corona virus epidemic increased work at home. received. Report by Chris Welch:

“Analysts expected revenues of around $52.2 billion and earnings per share of $2.07, but Apple shattered those expectations and increased 11 percent to $59.9 billion from the third quarter of last year, 18 Announced EPS of $2.58, a Percentage Increase of 1 Share Split with Revenue

Details of The Verge.

Problems from Apple Mac to ARM Mac

When Apple migrates from Intel chipsets on Mac hardware to ARM-based processors, there’s a big problem. From two years of switching production hardware to years of legacy support on older Intel machines, how can you keep it at the cutting edge and maintain a solid foundation and reputation for older Intel-based hardware? Or? I scrutinized this issue earlier this week, including a positive note from history.

“Apple previously managed this transition because it switched from the PowerPC platform to Intel. It was announced in 2005 and started in June 2006 and completed in late 2007 (a two-year project, familiar The range switched and PowerPC machines continued to be supported up to MacOS 10.6 Snow Leopard.

“This was a four-year official support period. Since then, staff turnover at Apple has been very high, leaving us with the memory and knowledge of the company.

Click here for details on Forbes.

2 iPads, 1 computer

What is better than one iPad? Will two iPads, one for the iPaddy and one for the keyboard? The recently published Apple patent raises the interesting idea of ​​two iPads working together to make a laptop. Malcolm Owen considers the idea.

In a patent titled “Modular Multi-Display Electronic Device” from the US Patent and Trademark Office on Tuesday, Apple is proposing a solution to it through a new little accessory. Additional hardware is a mobile device with some form of connector and hinged elements.

“The patented images primarily provide the idea of ​​notebook-style placement. One device has a flat surface and a hinged connector holds the second mobile device up or sideways. In this way , The device below works as the keyboard of the upper device.

See Apple Insider for more information.

Tim Cook attends antitrust hearing

This week, CEOs of Alphabet, Amazon, Apple, and Microsoft appeared before a hearing of a parliamentary subcommittee considering the aforementioned antitrust issue between companies. Matt Storer of the Guardians was taking notes:

The voice of small business fearing retaliation came through their elected leaders. I pay 20% of my income by tax to Uncle Sam and 30% to Apple. “

Apple Tim Cook was drawn into a discussion about accessing the App Store and iPhone features during the session. Sissi Cao answers Tim Cooks’s question as follows:

There is competition for developers, just as there is for customers, he [Cook] It was explained during a question and answer session in answering questions from Congressman Hank Johnson of the Georgia Democratic Party. Developers create apps for Android, Windows, or Play Station. We have a long history of competition between developers and customers. Because it’s so competitive, Id describes it as a street fight for market share in the smartphone business.

If you are a developer and want to sell to iPhone users but don’t want to use Apples storefront, the question remains what happens.

And finally

What happens if you build the coolest computer ever and no one buys it? This week is the anniversary of Steve Jobs releasing the Power Mac G4 Cube, the epitome of the aforementioned cool. Stephen Levy remembers great stupidity:

“He pulled the fabric to expose an 8-inch clear plastic stump with a block of electronics hung inside, which was a blank white plan between Philip K. Dick and Ludwig Mies van der Rohe. It didn’t look more like a computer than a toaster born from (but fingerprints were, of course, Jony Ives.) In addition, the two in a Christmas-ornament-sized glass-like sphere There was a speaker.

“The Cube is a whisper in a phase that contains little of his excitement, Jobs said.

A year later, embarrassed and disciplined Apple announced it was on ice. Details of Arstechnica.

Apple Loop offers a seven-day highlight every weekend at Forbes. Don’t forget to follow me so I won’t miss future coverage. You can read the Apple Loop from last week here. You can also get this week’s Loops sister column, Android Circuit, at Forbes.

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