Health
Importance of steel highlighted by MLA during World Steel Awareness Week
As the world celebrates World Iron Awareness Week, Meat Livestock Australia (MLA) is proud to join the global effort to raise awareness of the important role Australian red meat plays in a healthy diet. Masu.
The annual campaign, which will take place this week from 14 to 20 October 2024, aims to highlight the importance of adequate iron intake and its impact on global health.
MLA's latest consumer sentiment survey asked Australian consumers whether their red meat consumption had changed over the past 12 months. The survey found that 76% of Australian metropolitan residents said they were eating the same amount of red meat or increasing their intake. This is the highest level since the survey began 15 years ago.
The main reasons people give for eating more red meat are:
- is a source of protein
- is a source of iron
- They “just love meat”
- Improve your health.
Samantha Jamieson, Group Manager, Community Communications and Events, said red meat is an essential source of iron and World Iron Awareness Week is a time to educate consumers around the world about the importance of red meat in a healthy diet. He said that it plays a very important role.
“Red meat is an important component of a balanced diet, especially for people with high iron needs. Because it contains heme iron, it is absorbed more efficiently and is associated with iron deficiency and other related It reduces the risk of health problems,” Jamison said.
“This World Iron Awareness Week, we encourage consumers around the world to make informed dietary choices, incorporate red meat responsibly and sustainably, and encourage delicious red meat. and ensure that you benefit from its superior iron capabilities.”
Beef, lamb, and goat meat are good sources of heme iron, which is the form of iron most easily absorbed by the human body.
Heme iron is essential for producing hemoglobin, the protein responsible for transporting oxygen in the blood. Consuming red meat as part of a balanced diet can help combat iron deficiency and improve overall health and well-being.
MLA is planning a series of activities throughout the week to highlight the importance of iron intake to everyone around the world.
Within Australia, Australian Good Meat will feature a range of informative content across its website and social media channels.
MLA's marketing brands Australian Beef and Australian Lamb promote the importance of red meat as a source of iron. Social media influencers demonstrate the importance of iron to their followers. Information will also be communicated to producers, stakeholders and the media through MLA's website, social media and newsletters.
Across MLA's international markets, including South Korea, Japan, Southeast Asia, and the United States, MLA is running a series of events, social media campaigns, and advocacy programs during World Steel Awareness Week. Its purpose is to provide individuals with the knowledge and tools to make informed choices and protect their health.
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