Health
Studies show that attacking people with Viagra ads increases the number of babies born
Poor sales: Studies show that attacking people with Viagra ads on TV and radio increases the number of babies born
- A 1% increase in ED advertising can affect fertility, according to a new study
- Co-author Dr. Tongil Kim says his data suggests that older men aren’t the only ones using pills.
- The new study was published in the Journal of Marketing Research.
New research claims that attacking people with Viagra TV and radio ads will increase the number of babies born.
Viagra has been advertised on UK television since it was reclassified from prescription to over-the-counter drugs a few years ago.
A new study published in the Journal of Marketing Research found that a 1% increase in erectile dysfunction advertising increased the birth rate by 0.04 to 0.08%.
New research claims that attacking people with Viagra TV and radio ads will increase the number of babies born (stock image)
Dr. Tongil Kim is a co-author of this study and an assistant professor at the University of Texas at Dallas.
He compared births in hospitals in Massachusetts from 2001 to 2010 with 15 million US birth certificates from 2000 to 2004, Viagra (Sildenafil), Levitra (Vardenafil), I checked the advertising statistics of Cialis (tadalafil).
In this study, two adjacent zip codes were investigated, one receiving more erectile dysfunction ads than the other.
We found that the zip code that received more ads had a higher birth rate.
Dr. Kim said: “One of the common hypotheses about rising fertility is that older male ad viewers take pills and give birth to more babies.
A new study published in the Journal of Marketing Research found that a 1% increase in erectile dysfunction advertising increased the birth rate by 0.04 to 0.08% (stock image).
‘But the data did not show an increase in the average age of the father.
“This effect can play an equal role in different age groups.”
But another explanation for the findings is that even if they didn’t buy the pills, the suggestive power of advertising affected some men.
Dr. Kim said: It was introduced in 2009 and called for a ban on ED drug advertising on television between 6am and 10pm.
In this study, two adjacent zip codes were investigated, one receiving more erectile dysfunction ads than the other. We found that the zip code that received more ads had a higher birth rate (stock image)
Studies have also found that erectile dysfunction drugs are particularly effective among low-income families.
In addition, people who consume a lot of ED ads are more likely to search pregnancy-related content online.
Researchers hope that their findings will help monitor the “unified health effects” of advertising by pharmaceutical companies.
Dr. Kim said: “This is not only responsible behavior, it can also create creative marketing opportunities.
“For example, companies that sell infant-related medicines and products such as children’s cold medicines, stroller seats, and diapers use ED drug advertising as an additional market variable for regional pregnancy rates after 10 months. In essence, market potential) can be predicted and predicted more accurately, improved by co-deploying marketing and distribution resources in different regions.
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