Health
Russian jeweler tries to hit Zeitgeist with coronavirus-shaped pendant
MOSCOW, Reuters-A small Russian jewelry company specializing in ornaments on the subject of science and medicine has launched a coronavirus-shaped pendant.
The model shows a pendant in the shape of a coronavirus. Made with this photo obtained from social media on March 31, 2020 by Dr. Vorobev jewelry company based in Kostroma, Russia. The pendant replicates the shape of the virus-a circular shell with club-shaped spikes on top, causing an acute respiratory illness known as COVID-19. Required Credits via REUTERS ATTENDTION EDITORS INSTAGRAM / Dr. Vorobev-This image is provided by a third party. Required credit. No resale. No archive.
When the first microscopic image of the coronavirus appeared several months ago, a jewelry company based in Kostroma, a city about 300 km (186 miles) northeast of Moscow, said that a complex form of the virus had The collection.
Sold online for about $ 20, its sterling silver corona virus pendant reproduces the shape of the virus. It has a club-shaped spike in a round shell that causes an acute respiratory illness called COVID-19.
“People have bought it and started posting products on social media pages,” said company founder Pavel Vorobev. “No matter how sad it is, it has become a trend. It has a viral effect.”
According to Reuters, the virus in China late last year infected more than 777,000 people and killed 37,500 people worldwide.
Russia has reported 2,337 cases and 17 deaths across its vast territory, recording the largest daily increase for seven consecutive days on Tuesday. Moscow and dozens of other regions have declared blockades.
The company also manufactures pendants in the form of heart, lung, and DNA double helix.
In response to accusations of insensitivity, Mr. Borobev stated that the pendants were not going to use what was in the crisis.
“ Our social media followers are respectable people-those who are related to doctors and medicine, ” he said, adding that earlier coronavirus patients purchased as a gift to the medical staff who treated the pendant .
The company plans to donate broaches infected with caged coronavirus to doctors who are struggling to control the spread, according to Vorobev.
Written by Gabriel Tetralt Faber. Edited by Andrew Osborne and Alexandra Hudson
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