Health
Facebook bans anti-backs ads
Facebook’s new campaign for influenza vaccination.
Facebook On Tuesday, he said he would launch a new global policy banning ads that discourage people from vaccination. The company previously had a policy against vaccine hoaxes publicly identified by the World Health Organization.
“Now, if the ad explicitly discourages someone from vaccination, we reject it,” said Kanshinjin, the company’s health manager, and Robleson, the product manager. It states as follows. Blog post Tuesday.
The new ban is in the midst of a series of policy changes announced by the company to remove problematic content from social networks that previously hesitated to remove. For this Prohibition of Holocaust denial Announced earlier this week, banning pages and groups supporting QAnon Conspiracy Theory last week, Temporary ban on political advertising after the US elections on November 3,last month, Outlaw the outcome of US elections, And last month focused on the decision to stop the spread of groups on social networks Give users health advice..
Facebook will continue to allow advertising against government policy on vaccines. COVID-19 vaccine.
For example, Facebook said it would allow ads like those launched in August by a candidate state legislature in Virginia. It says, “Stop forced coronavirus vaccination! … All drugs are at risk. It is premature and dangerous to be released without knowing if they have long-term side effects.”
An ad run by Isaiah Knight on Facebook.
However, advertising that explicitly blocks the vaccine, such as describing the vaccine as ineffective or unsafe, is prohibited.
“If an ad that supports / opposes a law or government policy explicitly blocks the vaccine, it will be rejected,” a spokeswoman told CNBC. “This describes the vaccine as useless, ineffective, unsafe, or unhealthy, a disease created that the vaccine is harmless, or that the components of the vaccine are harmful or fatal. Includes doing. ”
The blog post also outlines plans for a platform that will provide people with general information about influenza vaccines and how to get them. Its “preventive health” tool..
He also states that he is working with the World Health Organization and UNICEF on a “public health message campaign to increase vaccination coverage.”
However, at least one researcher has suggested that Facebook is moving too little or too slowly.
“I think many vaccine hesitation researchers know that Facebook may have to promote vaccine hesitation,” said Kolina Koltai, a vaccine researcher at the University of Washington’s Information Disclosure Center.
“This is a step in the right direction, but there is still a lot of work to be done to fix the damage that has already been done.” In addition, Koltai says that groups and pages still have a lot of vaccine-hating content. I pointed out.
–CNBC’s Christina Farr contributed to this report.
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