Health
“Child influencers” promote unhealthy foods for children: research
Research shows that people trust influencers because they are “everyday people,” but children’s influencers advertise unhealthy foods to our children.
Ah, YouTube.. How our kids seem to love you so much. Children’s influencers are just that, and influencers and our kids seem to be crazy about them and very crazy about the videos they make.But if your child seems to want something specific snack In the case of fast food, it may have been recommended by Youtuber, according to a new study.
The· New York post A new study found that child influencers on the websites of popular video platforms are sneaking into the promotion of food on the unhealthy side. This study was published in the Journal Of Pediatrics on October 26th. I explained everything about how YouTuber uses advertisers and targets children.
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What used to be seen only on TV is now YouTube Video ads. The team examined 418 videos from the five most popular YouTube users between the ages of 3 and 14. They found that 179 of those videos, less than half, featured a kind of food and drink.
Astonishing 90% of those videos showed different brands of junk food or fast food items in the video. The videos, which have been viewed more than a billion times since they were posted in 2019, also had sly product placements. Marie Bragg, an assistant professor of public health and nutrition at New York University’s Faculty of Global Public Health and NYU Langone, said her parents were paid by a well-known food company for many YouTube influencers to promote their products. You may not know.
Bragg also said it was a “concern” to see all of these influencers promoting a fair amount of junk food in the video. In addition, the longer you spend on these videos, the more children will want these unhealthy foods. An unhealthy diet can cause problems in later years, such as childhood obesity and other long-term problems.
Bragg said the kids were already watching thousands of food commercials on TV. Adding YouTube videos on top of it can make it difficult for families to maintain a healthy diet. Research shows that people trust influencers because they are “everyday people.”Therefore, when you see a child influencer eating a particular product, it may not be. look It’s like an ad, but it’s definitely an ad.
Researchers, along with Bragg, are calling on the FTC to regulate the placement of products on YouTube videos being shown to young children.
Source: New York post
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