Health
Orange County launches a $ 2 million mental health outreach campaign as coronavirus cases increase OC voice
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Spencer Xstodio |
Orange County officials have been questioned about the $ 2 million in mental health promotion and outreach development paid by the Federal Coronavirus Relief Fund, just as virus numbers continue to grow.
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At a press conference on Thursday, authorities announced three separate promotional activities aimed at directing vulnerable people to resources, and three initiatives, “Help is Here” and “Help is Here.”Stigma Free OC“Let’s be friends in life.”
After the reporter asked about the cost and details of the program, county officials provided a general category of spending and totals.
Officials said they would spend $ 1.2 million on a “Help is Here” campaign aimed at funding newspaper and broadcast media billboards and other advertisements. They also revealed that a stigma-free OC program, primarily based on websites, costs $ 680,000. The Be a Friend campaign, on the other hand, has a budget of $ 560,000.
Authorities have expressed concern about the increase in suicide among middle-aged men.
“This campaign focuses on middle-aged men with the highest suicide completion rates, so we use billboards and social media to target middle-aged men and remind them of their hopes.” Stated. Dr. Jeffrey Nagel, Deputy Director of Behavioral Health Services at the County Health Department.
However, when pushed by reporters, authorities did not have specific local data to support those concerns.
“There was no increase in suicide mortality or deaths in 2020,” said Nagel.
Authorities later stated that the campaign was an effort ahead of the mental health problems that a pandemic could cause.
“We didn’t have much opportunity to talk about emotional effects. Almost all of us are stressed that we can’t engage in normal activities,” he said. Nagel.
“Therefore, in many respects, these campaigns are upstream to prevent death,” he said.
Still according report According to the California Public Health Service, OC suicides have fallen by 35 this year.
From March to August last year, 159 people committed suicide. According to CPH records, 124 people died at the same time this year.
On the other hand, cases of viruses are increasing in OC.
Dr. Matt Zahn, Head of Infectious Disease Control at Orange County, County Health Department, noted the increase.
“Certainly, the increase in the number of cases is a concern,” Zahn said.
Zahn also said the number of cases is increasing nationwide.
“There seems to be some sort of inevitability in the coming months. It’s possible, but it’s really important. At the same time, we can’t relax our vigilance,” Zahn said.
He also said that people are experiencing viral fatigue.
“Everyone knows that the holiday season is coming fast here,” Zahn said. “We are all thinking about family gatherings, social gatherings, and work. Unfortunately, there are risks, so we need to think about these gatherings differently.”
According to the county, the virus has killed 1,494 of the 61,112 confirmed OC cases since the pandemic began. Healthcare agency..
By the way, Orange County has killed an average of about 20,000 people annually since 2016. State health data.. Of that number, cancer kills more than 4,600, heart disease kills more than 2,800, more than 1,400 die of Alzheimer’s disease, and stroke kills more than 1,300.
According to those same statistics, influenza kills about 543 OC residents annually.
As of Thursday, 178 people were hospitalized, including 76 in the intensive care unit.
Nagel said some of the outreach activities are aimed at young people and middle-aged men.
“The whole campaign is to remove the barriers to care,” Nagel said. “It’s about humanizing individuals with mental health.”
Some of the more than $ 2 million has been spent on redoing some websites, building new websites, paying billboards, and providing details of the deal related to this effort, officials said. Can’t be
The Voice of OC has submitted a request for public records to better understand the costs, structures and contractors associated with the deployment of the promotion.
The websites advertised by the promotional campaign show people a variety of resources, including regional mental health clinics throughout the county and various nonprofits working on mental health.
Mark Lorenz, director of health services for children, adolescents and preventive behavioral health services at health care agencies, said pandemics and physical distance could adversely affect people’s mental health.
“Part of what’s happening during the pandemic is that people at risk for existing mental health and substance abuse disorders are at even greater risk,” Lorenz said.
He said middle-aged men are at greatest risk.
“We’re looking at current data for middle-aged men, with the highest number of middle-aged men, and we’re concerned that unemployment and social isolation are at greater risk,” Lorenz said. Said.
The latest information on virus counts across Orange County from county data is as follows:
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Spencer Custodio is a Voice of OC staff reporter.You can reach him at [email protected].. Follow him on Twitter @SpencerCustodio
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