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Why the demand for cosmetic surgery is soaring in the COVID-19 pandemic

 


“Before the pandemic, it was irregular to see your thoughts as often as you were busy in the office,” said Dr. Joel Lehman, founder of Elite Esthetics. I will.

Elite aesthetics.

Lip filler, face lift, skin resurfacing.

With non-stop video calls on platforms like Zoom and more time spent at home, cosmetic surgery as people seek ways to look younger and fresher on the screen during the COVID-19 pandemic. Interest has skyrocketed.

Elite Aesthetics, MedSpa, Needham, Massachusetts, says bookings have increased by 20% since last year.

“We found that patients were looking for more treatments such as injections than ever before. Offices were virtualized, Zoom meetings became part of regular routines, and people reflected on themselves every day. I see much more. ” Dr. Joel Lehman, The founder of Elite Esthetics told MarketWatch.

“Before the pandemic, it was irregular to see your reflections as often as you were busy in the office,” Lehman added.

Recent studies of journals Facial plastic surgery and cosmetology The number of patients is increasing rapidly because they appeared in Zoom
ZM,
-1.09%

As a reason to seek care. Nose and wrinkles seem to be the most common complaints generated by this phenomenon, and the authors of the study named it “zoom dysplasia.”

They also pointed to an increase in Google search trends during the pandemic of the terms “acne” and “hair loss”. The authors attributed this tendency to acne and hair loss associated with anxiety and depression, and general psychological conditions during quarantine.

Dr. Arianne Shadi Kourosh of Massachusetts General Hospital, one of the authors of this article, said, “I suspect that this trend may also arise from people constantly watching themselves in video and noticing their appearance. I am. ”

The increase in cosmetic surgery is occurring on both sides of the Atlantic Ocean. The British Association of Cosmetic Surgeons, an industry group, said doctors saw a “massive rise” (more than 100%) in the demand for virtual consultations during the blockade.

At the Cadogan Clinic in central London, general anesthesia procedures doubled in July and August, with a 26% increase in local anesthesia procedures over the same period last year during the two summer months.

Brian Mayo, medical director at Cadogan Clinic, said increased treatment was due to procedural delinquency after blockade restrictions began to be relaxed, increased privacy of telecommuting for prudent recovery, and a pandemic of COVID-19. During that time, people spend less money on holidays and outings.

“Increased exposure to video conferencing software (continuous exposure to one’s appearance) is also driving the increase in post-blockade procedures,” Mayo said.

Cadogan Clinic The biggest increase was facial surgery, Ear procedures increased 10-fold, fat transfer / facelift procedures increased by 188%, and rhinoplasty increased by 78%.

Manchester-based cosmetic surgeon Gerard Lambe Reflect Clinic, And BAAP members said the number of people calling immediately afterwards surged. Blockade restrictions It was lifted in May.

“Usually the volume tends to peak in January as people start the new year with new intentions. The surge seen in June and July just wanted people to refresh for video conferencing. Instead, it was bigger than that peak because I knew I had time to recover at home, “Lambe said.

He said more and more people are looking for work to be done in other areas, including chest and abdominoplasty, not just eye bags.

In September, due to growing demand for non-invasive facial procedures, BAAPS warned the public not to prey on unethical marketing tactics trying to seduce them. “Buying panic” Plastic surgery as a quick fix after the blockade.

Mary O’Brien, president of BAAPS, said surgery was not a “pandemic pickup.”

“As the world becomes more and more virtualized during this extraordinary time, we are proactive in addressing the challenges facing patients to maintain high standards of care and information delivery,” O’Brien said. I warned you.

“What must not be lost in the virtual world is the reality of surgery and aftercare,” she added.

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