Facebook, Google and Twitter are all participating in this effort with fact checking organizations in the United States, United Kingdom, India, Spain, Argentina and Africa.Also involved are the UK Department for Digital, Culture, Media and Sports and the Privy Council Office in Canada (especially the US Government). Absent I’m participating, at least for now). According to the full facts, the group creates “accountability criteria for addressing false information” and develops a shared framework to combat “bad information.”
What is unclear is how much such groups will ultimately affect the policies of social media companies. Social media platforms have taken some steps to undermine the vaccine controversy conspiracy theory, but they have a nasty history on this subject.
For example, Facebook recently announced a ban on advertising that discourages vaccines and promoted PSA for influenza vaccination.However, the company allows the spread of vaccine conspiracy theories. On Instagram In a Facebook group.And just recently in September, Mark Zuckerberg Defended his decision Do not crack down on platform anti-boxers.
Similarly, recent YouTube Forbidden false alarm Regarding the COVID-19 vaccine, he said he would refuse to remove videos that simply expressed “widespread concerns.” Twitter is also taking steps to promote Reliable information Regarding vaccines and pandemics, we have not cracked down on any particular vaccine conspiracy theory.
It is also worth considering that fact checking alone may not be enough. False information about vaccines has been rampant on social media for years, despite previous efforts to discourage it.And the supporters of these conspiracy theories Get a foothold In other online communities such as parenting groups and “natural health” enthusiasts. This warns that fact checking alone may not be effective without other interventions, some experts warn.so Recent reports First Draft, a non-profit organization that investigates false information on social media about false information about coronavirus vaccines, pointed out that fact checking and moderation can be counterproductive.
You should stop relying on fact checking efforts and platform content moderation policies to address data shortages. Doing so is responsive, inadequate, and potentially counterproductive. For example, a higher level of content moderation may facilitate an explanation of vaccination prevention that the platform claims to be trying to conceal. It may also encourage major vaccine communities to move to alternative platforms that are difficult to monitor and investigate. You need compelling, proactive messaging for different audiences.
Instead, companies need to take an approach that provides credible information as needed, closely monitor groups that may spread conspiracy theories, and foster ways for people of concern to connect with health professionals. They say there is.
They all sound like measures for these companies Maybe … Adopt in partnership with Fullfact.But now with the first coronavirus vaccine On the horizon, They may need to act sooner or later.
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