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Brands Looking for Alternatives to Ban Online Junk Food Advertising | Obesity

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Food and beverage manufacturers have begged to meet with the Prime Minister and discuss a wide range of alternatives. We are planning a total ban on online junk food advertising.

The proposals published to tackle the growing obesity crisis are very broad and “capture family favorites from chocolate to peanut butter to sausage rolls.” Boris Johnson Spoken in letters from representatives of more than 800 manufacturers and 3,000 brands, including Mars and Kellogg.

Begging for more time to respond Consultation, The two companies said they were an integral part of “feeding the people” during a pandemic and still prepared for the possibility of Brexit without trade. They argued that the plans announced this month would hurt SMEs disproportionately.

“For example, is it really the government’s intention to prevent local wedding cake companies from sharing product details on their Instagram accounts in order to increase sales?” Asked the letter writer.

With Brexit looming, the enormous amount of significant work that food companies will face in the coming weeks means they can’t afford the resources they demand, the Food and Beverage Federation (FDF), and the United Kingdom. Hospitality and Advertising Association.

In conclusion, we conclude as follows. Without imposing a complete ban or other unnecessary restrictions throughout the Internet. “

Health activists welcomed the proposed ban, which is subject to six-week consultations. The limit is Summer suggestionsAffects foods that appear to be too high in fat, salt and sugar.

However, you can catch a variety of foods, from avocados and marmite to jams and creams, along with what is considered traditional “junk food.”

After Johnson changed, stricter rules came than expected His own view of personal health decisions Following his coronavirus infection this year. People who are overweight are at risk of more serious illness or death from Covid-19. Studies show that one in three children graduating from primary school is overweight or obese, as is the case with almost two-thirds of adults in the UK.

The letter to Johnson stated that the food and beverage industry agrees that products high in fat, salt, or sugar should not be targeted at children. It accused the government of ignoring submissions that advertisers used sophisticated online tools to direct their ads to an adult audience.

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