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Ad Council Challenge: Persuade Skeptics to Believe in Covid Vaccines

Ad Council Challenge: Persuade Skeptics to Believe in Covid Vaccines

 


Researcher at the University of Pennsylvania Conduct a survey At the time of the measles outbreak last year, conclude that “a relatively large number of individuals have been given at least some false information about vaccines” and express false beliefs about the link between treatment with autism and toxins. Was often. Researchers also found a correlation between belief in false information about vaccines, low confidence in medical authorities, and exposure to vaccine material. On social media..

“Public education on the need for vaccination and the rigorous process by which vaccines were developed are important,” Pfizer spokesman Steve Denny said in an email.

Public messaging campaigns help convince people to deal with the health crisis. Travel recommendations For example, in 2016 we moved many pregnant tourists and business travelers away from areas struggling to contain the Zika epidemic.

The University of Illinois Vaccine Marketing Plan needs to convince people that treatment is safe and effective, while at the same time providing practical instructions on where people can get the vaccine and how to schedule appointments. Dolores Alvarasin, a professor of psychology, business and medicine at the University of Illinois in Urbana Champaign.

“You can’t just take people to the vaccination site in a positive way without giving them information on how to get vaccinated,” she said. “If you don’t understand the psychological and social structural processes that lead to vaccination, it will be difficult to get 47 percent of people who are not willing to get vaccinated.”

According to a Covid Collaborative study, less than 20% of African Americans believe the vaccine is safe or effective. Many respondents stated that they had little belief in the government’s ability to protect their interests and cited distrust due to past ethical violations. Infamous Tuskegee Study, Followed black men infected with syphilis, but did not treat them.

“In these highly vulnerable communities that are disproportionately affected by Covid, it is Big, big trust-building practice From scratch, “said John Bridgeland, one of the founders and chief executive officer of Covid Collaborative. “They trust their doctors, their pharmacists, so we have to go very local to have a reliable messenger.”

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