Health
Ad Council Launches Vaccine Education Campaign for Healthcare Providers
(Reuters)-The nonprofit Ad Council and the Public Health Union COVID Collaborative launched an education campaign on Tuesday to increase public confidence in the new coronavirus vaccine that doctors and nurses will deploy throughout the United States.
A campaign to provide healthcare providers with information to share with patients who may be skeptical of vaccines is the first in promoting the Council to produce a national public service announcement encouraging COVID vaccination. It’s Ayumu.
A video series produced in collaboration with at least 12 medical associations, including the Department of Health and Human Services and the US Centers for Disease Control and Prevention, covers topics such as vaccine safety, availability, and administration.
Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said at the beginning of each video, “Get vaccinated by a medical professional.” “Showing confidence in the vaccine is just as important as the healthcare provider so that others can be subsequently vaccinated.”
AdCouncil and COVID Collaborative will begin announcing public vaccine public services in January through television, websites and social media.
Moderna Inc’s coronavirus vaccine was the second US license this month, following Pfizer and its German partner BioNTech SE. Vaccines are distributed to healthcare professionals, followed by the elderly in long-term care facilities.
In a Reuters poll released this month, 61% of Americans said they were interested in receiving the COVID-19 vaccine, down 4 points from May. Health experts say that a vaccination rate of about 75% is required to achieve herd immunity.
Report by Sheila Dang; edited by Richard Chan
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