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The new campaign encourages the public to take the test twice a week




  • As part of a new campaign spanning television, printed matter, outdoors and digital media, the general public is required to take the “safe next step” and begin regular testing.
  • Assets will be available in the workplace and community spaces to promote new testing habits

Starting today (Friday, April 9th), everyone in the UK will have access to regular and rapid COVID-19 testing for free.

Along with vaccine deployment, regular testing is an important part of relaxing restrictions, identifying mutations and preventing individual cases from occurring. In line with clinical guidance, anyone has access to free, rapid immunochromatography, which is now available to themselves and their families twice a week.

Major public relations campaigns have been launched to encourage people to get into the habit of using the lateral flow test twice a week, TV advertising on television, radio, news media, digital, out-of-home advertising, and social media. Will be executed with. It first aired on ITV around 7:15 pm on Friday, April 9th.

The campaign shows results in less than 30 minutes with rapid immunochromatography, which allows you to “safely take the next step” and carefully relax your loved ones, customers, colleagues and friends. It explains that it can protect. It also shows how people can adapt these free quick tests to their morning routines to create new test habits that will help us get back to normal life.

Matt Hancock, Secretary of Health, said:

Having one in three people asymptomatic with the coronavirus is one of the easiest and easiest ways to keep yourself and your loved ones safe. We recommend that you receive and test your offer twice a week.

With the successful deployment of vaccination programs, rapid testing is one of the most effective weapons to tackle this virus and ensure that parts of the economy and society that we all missed can be carefully reopened. It will be one.

The British people have made a lot of effort throughout the pandemic, but by accepting this free prompt inspection offer, I’m sure they will still do the same.

About 1 in 3 people with COVID-19 are asymptomatic and may unknowingly spread the virus. Rapid testing detects cases quickly. In other words, positive cases can be quickly isolated. Making rapid testing available to everyone will detect more cases, break the chain of infections, and save lives.

Starting Sunday, April 11th, the “Hands, Faces, Space, Fresh Air” campaign will be updated and you will need to use the NHSCOVID-19 app to check in to outdoor hospitality, hairdressing, gym and other facilities. It reminds the general public of that. This is done across digital, social, radio, and out-of-home channels.

Improving the venue check-in journey means that all members of the party must check in using the NHS COVID-19 app or leave manual contact details. Users who have been in a location where more than one person tested positive are advised to schedule a test as well as monitor the symptoms to further prevent asymptomatic infections.

Dr. Zoe Williams, a television doctor and practitioner of NHSGP, said:

Twice a week testing is essential to control the spread of the virus when society begins to resume. The test is quick and easy to run and the results are returned in 30 minutes. Major workers like me and my colleagues have been doing these for the past few months, and it’s amazing how quickly they became our second nature.

However, it’s important to remember that there are no silver bullets in the fight against COVID-19. Even if the test result is negative, you must follow social distance guidelines such as hands, face, space and fresh air. Vaccine when called.

A recent analysis of the NHS Test and Trace shows that there is less than one false positive result for every 1,000 high-speed cross-flow tests performed. Rapid immunochromatography is very effective in detecting cases of high levels of the virus and finding people who are asymptomatic but very likely to infect the disease.

Get a quick inspection

Getting a quick test is quick and convenient. Regular and quick tests are provided in the following ways:

  • a Home order service, This allows people to order a lateral flow test online and deliver it to their home
  • Workplace test program onsite or at home
  • Community tests provided by all local governments
  • Collection by local polymerase chain reaction (PCR) Test sites during a specific test collection time frame
  • On-site testing at school or university
  • Collection from participating pharmacies

When testing at home, individuals must register their results online or by calling 119. If you get a positive result, you should order confirmation in self-quarantine. PCR test.

If you have COVID-19 symptoms (high temperature, new continuous cough, or loss or change of smell or taste) PCR Test online or call 119 to test.

From Monday, April 12th, anyone who has been in contact with a person who tested positive for COVID-19 PCR Test during a 10-day self-quarantine period, with or without symptoms.

Taking a test when you are a contact will help you find out if you are one of those people, and if so, make sure your contact is self-quarantined. Useful for. This is how we break the chain of communication. If the test is negative, the virus can be cultivated for 10 days and must complete a 10-day self-quarantine period.

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