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Galderma social campaign highlights the ups and downs of wearing masks for people with rosacea




For people with rosacea, wearing a mask can be a double-edged sword. On the one hand, masks can hide the condition of the skin. However, wearing a mask can exacerbate skin problems.

Galderma sheds light on new social media issues motion, # Rosacea Unmasked. Awareness ads posted on Instagram, Twitter, and Facebook in April, Rosacea Awareness Month, feature posts by community influencers.

This initiative encourages people to share their mask-wearing and rosacea experiences and post mask-on and mask-off selfies. The new campaign is also associated with Galderma’s online “Faceup to Rosacea”. effort, This encourages the patient to face the seriousness and facts of the condition.

For medical professionals, Galderma hosts a four-part medical education series, “Unmasking Facial Skin and Skin,” features experts from around the world, highlighting the effects of wearing a COVID-19 mask on the skin health of both acne and rosacea patients.

Skin-focused pharmaceutical companies are also planning an influencer summit with HCP to facilitate discussions between patients and doctors about the effects of wearing masks on people with rosacea.

Relation: Galderma’s new Aklief campaign aims to increase acne patients’ confidence in their cameras

“This is a topic that will definitely be discussed among dermatologists over the next few months, so it features dermatologists around the world. Mark, Galderma’s Global Head of Rosacea Business・ Wells said:

Recent Galderma Research 63% of rosacea patients said that wearing a mask made their condition worse, 52% said they used a mask to hide rosacea, and 40% said they would go out less to avoid wearing a mask. The company conducted an online survey of 220 rosacea patients in Canada and Germany.

As in many other situations, the pandemic caused rosacea patients to skip seeing a doctor. Only 33% have seen a doctor or dermatologist directly since the pandemic began, and only 8% have seen a video.

Meanwhile, more than half (51%) of respondents who said they changed the way they manage their skin condition during a pandemic switched to non-prescription medications, but only 27% received new treatments prescribed by their doctors. did.

Relation: Galderma will navigate the launch of Lip Filler during COVID-19 using a stay-at-home order model shoot and telemedicine materials

“Our goal is to convince patients to consult a dermatologist again,” Welts said. “We say that wearing an essential mask is important, but it can exacerbate the symptoms of rosacea.”

Although the campaign is not branded, Galderma has made significant investments in the treatment of rosacea in its portfolio of drugs, including Oracea capsules for adult rosacea and topical treatments Milvasogel and Surantora cream.


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