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DirecTV from AT & T is now only marketed in rural areas; the days appear numbered.
Start saying goodbye to DirecTV.
It may not be today or tomorrow, but it could happen soon. Owner of DirecTV AT&Tthis week admitted that it is no longer actively marketing the service, which saw subscribers drop to 16 million from 20 million when the company bought it for $ 49 billion in 2015.
AT&T will continue to sell DirecTV in "more rural or less dense suburban areas," John Stankey, president of AT & Tsaid at an investor conference. "But in terms of our marketing strength and market momentum, it will be software-driven pay TV packages."
Namely, the new AT&T television, which opened nationwide this week to bad reviews. "I would recommend taking a pass," said Edward C. Baig in his USA TODAY review, because of the high prices, the need for equipment rental, and a two-year contract. Additionally, add missing key programming like Amazon Prime Video, Hulu and the NFL games sports fans are looking for on DirecTV.
DirecTV was originally launched in 1994 as a way for rural customers to get TV entertainment in areas not covered by cable, but over the years has also spread to urban centers.
The field: By installing a small satellite dish on the roof or outside the house, customers could get more channels and a clearer signal, with a strong emphasis on sport. Especially, "NFL Sunday Ticket,"Offer" all live games "across the country in one place. The downside: two-year contracts and equipment rental.
Phillip Swann, who blogs as a "TV Answer Man" and has covered DirecTV issues extensively, was blown away by the new AT&T offering.
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"This is everything people have not liked about television in the past 10 years," he says. "Two-year contracts, price increases and equipment to rent. If it was 10 years ago, AT&T TV might have a chance. But not now." The ease of streaming alternatives, smart TVs that connect to the Internet to integrate apps like Netflix, Hulu and Amazon Prime, or inexpensive streaming players like Roku and Amazon Fire TV Stick, which sells for around $ 25, makes equipment rental a thing of the past. AT&T is targeting the streaming market, giving muscle to the marketing behind the launch of the new HBO Max service in May. It will sell for $ 14.99 per month and will include originals and reruns of shows like "Friends" and "The Big Bang Theory". Swann believes that when the NFL agreement expires in two years, AT&T will either sell DirecTV or close it. A ready buyer has already expressed interest, the Dish Network. Owner Charlie Ergen said a merger was "inevitable" during a recent earnings call. The merger of the two services will not prevent the wave of cable cuts, which has hit satellite companies harder than cable. In all, some 6 million customers abandoned satellite and cable in 2019, according to Wall Street analyst firm MoffettNathanson. Dish lost 100,000 subscribers in the last quarter compared to 1.1 millionfrom DirecTV. Dish currently has 9 million subscribers, plus 2.5 million for the alternative cable streaming service Sling TV. AT&T also has a streaming service, AT&T Now (formerly DirecTV Now), which has just under a million subscribers. Swann believes that together, Dish and DirectTV, with more than 25 million subscribers, would still be a force that could last for several more years. In the meantime, what should consumers do? DirecTV still exists and if you have it now and you have a contract, it will cost you money to go out, so stay put. If you are out of contract, live in a rural area and are considering satellite service, Dish is a cheaper alternative. It starts at $ 59.99 per month for service on two TVs, compared to DirecTV from $ 49.99, but it lacks ESPN and other sports channels, Discovery and cooking channels. To get this ticket and the NFL Sunday Ticket, you pay $ 66.99 a month, but only for the first year. It goes up to $ 122.99 per month for the second year of the contract. Dish Network's $ 59.99 package doesn't go up in second year and includes ESPN, Discovery and HGTV, missing on the entry-level DirecTV package. If you can live without sports packages, try an antenna. They have become much more powerful than they were before, with built-in tuners. Mohu, making the leaf popular antenna says it picks up signals as far as 50 miles from broadcast towers. You will not get cable networks, but you will get broadcast channels. YouTube TV ($ 49.99), Hulu with Live TV ($ 55) and Sling TV ($ 30) are streaming cable alternatives without equipment rental. But you will need to live in an area with a good internet signal for them to work effectively. Sport could be a big problem. YouTube TV recently said it would abandon programming on the YES network (which includes the New York Yankees) and regional Fox Sports channels, but has finally made a deal to keep them almost there. YES Network is still undervalued, but YouTube ended up retaining 19 of the 21 regional networks. But he will miss action from teams as prestigious as the L.A. Clippers, Kings and Angels. Where can you still see them? Hulu with Live TV and, ironically, AT & T's AT & T Now streaming service, which streams games unlike AT&T TV. South by Southwest, the huge tech / film / music conference that dominates Austin, Texas every March, has been canceled, due to fears of coronavirus, joining Google I / O, Facebook F8 and Barcelona Mobile World Congress as victims. Flipboard, the popular app for organized news, added a $ 2.99 video news subscription offering, with ad-free clips from Associated Press, Bloomberg and Dow Jones. It is exclusive at first for the new Samsung S20 phone and will expand to other Samsung devices in three months. Google has introduced a new service for reading mobile web pages out loud, via the Google Assistant. Only problem: you must have an Android phone for it to work. No word from Google on its extension to Apple iOS phones. Use case: you are driving and you want to hear the latest story from the USA TODAY. We like it. Many companies have asked their employees to work from home during the coronavirus woes. New to teleworking? We offer 13 tips and tools you will want to use. So many people believe that Facebook secretly registers us to match us with personalized ads. The social network regularly denies it. So how do these advertisements work? Thanks to location tracking. We explain here. Two more tips for a life without piracy Facebook is not listening. Really. No F8, I / O and so many other conferences 13 technical tips for working from home Flipboard expands into news video Follow Jefferson Graham of USA TODAY on Twitter, @jeffersongrahamIn other tech news this week
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