Since the outbreak of COVID-19 in the UK 16 months ago, the government’s message has changed along with the severity of the crisis.
These are by far the most common public health slogans used, some of which are resonating more than others.
Stay home, protect the NHS and save lives
Almost universally considered the most effective and memorable of the UK’s Covid mantras, it was announced during the UK’s first national lockdown in March 2020, and was hurriedly devised just before that.
It is believed to have been the result of a virtual call between Lee Kane, then head of communications for Boris Johnson, and a series of officials and advisors, including Isaac Levido, an Australian who led the 2019 Conservative election campaign. The basis of this slogan was acknowledged by Ben Guerin, a social media strategist who participated in the election, who noted how other countries have used simplified messaging based on the idea of staying at home.
In a matter of days, writings were engraved on the podium of Johnson and his scientific advisors on government websites and press conferences.
Stay vigilant, control the virus and save lives
It was used relatively briefly as the successor to Stay home, which was released in May of last year, as Johnson began sketching a path out of the strongest lockdown measures, but was not entirely memorable.
While it is almost inevitable that the follow-up slogan cannot match the simplicity of staying home, protecting the NHS, and saving lives, the updated guidelines have seen some health message experts warn that central guidelines to stay vigilant are too vague. It doesn’t mean much.
eating out to help
Officially it’s not a slogan, it’s the title of a corona-related campaign, but it’s memorable, if not always for the right reason.
The brainchild of the Treasury’s Rishi Sunaks marketing friendly team, in July, plans to support the hospitality industry with government discounts for up to 10 people on meals and non-alcoholic beverages at UK restaurants and other food outlets. . Although the approximately 850 million meters claimed by participating companies gained popularity, some studies have also suggested that this is also associated with a subsequent risk of infection.
hand, face, space
Another key Covid message, and perhaps the longest lasting one, started in September as a way for people to remember three important mitigating factors for the spread of Covid: regular hand washing, wearing face masks indoors and maintaining social distancing.
It’s easy to understand, but some critics said the ventilation lines should have included something, too, given the evidence for an important role for air circulation in the spread of respiratory viruses like coronavirus.
Stay home, protect the NHS and save lives (again)
The slogan reappeared in early January when Britain went back into national lockdown. At the end of the month, there was a surge in Covid cases, hospitalizations and deaths, peaking at over 1,300 daily.
keep your life moving
The slogan released by Downing Street on Wednesday underscoring the need to proceed cautiously as the UK lifts Covid restrictions, likely seen as a slightly disappointing successor to vigilance, virus control and saving lives. There is this.
Against the backdrop of soaring infection rates, Labor leader Keir Starmer has been the target of ridicule, using prime minister questions to propose an alternative to Johnson.
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