Connect with us

International

Cristiano Ronaldo’s return to Manchester United won’t be on live UK television. A 3pm blackout makes no sense anymore.

Published

on

 


Cristiano Ronaldo’s return to Manchester United will be televised live by football fans around the world, but not if you live in the UK.

The reason is that the 3pm blackout, a policy designed to protect spectators and profits in the age of live TV, has lasted for decades. But in the world of streaming, and indeed where live attendance is a COVID risk, are blackouts still necessary?

In the early 1960s, Burnley Football Club president Bob Lord successfully lobbied other Football League officials to block Saturday afternoon matches from being broadcast.

The blackout has banned live broadcasting of all football matches in the UK between 2:45pm and 5:15pm on Saturdays.

Lord was worried that football on TV would have a negative impact on the game. He wasn’t alone in other sports wrestling with fears like his own. To the Lord, it was simply a matter of supply and demand. He considered broadcast matches and live spectators as substitutes.

He was not wrong. Almost all the income generated by the football club at that time came from the ticket gates. There was no broadcast revenue and little or no merchandising and sponsorship. Thoughts of a Saturday 3pm North London derby or Liverpool v Manchester United were broadcast live to those who had little other access to sports content, enough to convince Lord that the football business model would not survive this form of competition. . .

Fast forward to 2021, English football couldn’t be more different. The globalization of the game since the late 1990s has turned many British towns and small towns into famous venues. Players and managers are now sourced from almost every country on the planet, the Premier League has become one of England’s biggest exports, and every weekend supporters arrive from around the world to cheer for the adopted team.

Manchester United fans will be able to watch Ronaldo’s return live only if he is attending the match or not in England. Simon Dack / Telephoto images / Alamy Stock Photo

The economics of games have also changed. Best flying clubs like Burnley no longer rely heavily on fans coming to the game. A game in a pandemic era is a reminder of how important fans are to the mood and sights of football. Instead, the main sources of income are broadcasting, prize money, sponsorship and merchandising. The total revenue of 20 Premier League clubs in 2018/2019 exceeded 5 billion.

game change

Revenue has declined over the past two seasons due to COVID. However, many of the best clubs have become isolated due to the evolution of how they make money. For elite clubs, match-day activity accounts for less than 20% of total revenue.

The 3pm blackout isn’t that important to Premier League clubs today. Because they don’t rely on match day activity to generate most of their revenue. In any case, matches played in these slots are usually between Premier League teams and not European club competitions, not between two of the more popular Big 6 clubs. So the effect of eliminating blackouts and broadcasting one of these games will do little to no damage to the Premier League crowd.

But English football is more than just the Premier League. The depth of the oldest interconnected set of leagues in any sport on the planet is truly astounding. There are two or three professional leagues in football strongholds like Spain, Germany and Italy, but the British system can keep the professionalism maintained by the dedication and partisan nature of the team supporters and community at least six tiers below.

Ronaldo last appeared on the Manchester United kit in 2009. PA Images / Alamy Stock Photo

Unlike elite clubs, subdivisions rely much more on gate receipts. It could be argued that the 3pm blackout still gives the team an advantage under the English football pyramid.

But do blackouts still make sense in the modern world of near-continuous sports coverage? I do not think so.

24/7 soccer

Premier League football is shown every Saturday at 12:30pm and 5:30pm. Lunchtime matches rarely end until 2:30pm. How many fans of lower league teams have decided not to go to the match at 3pm because Ronaldo, Salah or Kane will be broadcast live on TV? I think very few. Although these players appear regularly on television every Saturday, the second tier (championship) of English football is the fifth most-watched league in all of Europe.

Attending in person with TV products was no longer the replacement that Bob Lord feared in the 1960s. On Saturdays at 3pm, both sports and non-sports options are available, but League 1 crowds average around 8,000 per game and League 2 sees less than 5,000.

This figure is higher than many top tier UEFA leagues and means that the third and fourth tiers of English football attract more fans on average than the first tiers of countries like Greece, Romania, Serbia and Finland. Not to mention the possibility of watching 3pm Kickoff via (illegal) streaming services or other means anyway.

But the Football League adheres to rules that were in place long before satellite television or the Internet as we know it.

The irony is, of course, that foreign fans in the Premier League actually consume more TV content than their domestic fans, as they can legally watch Saturday 3pm matches outside the UK.

While the world watches Ronaldo reappear in a Manchester United jersey, those who live in and around Manchester without an Old Trafford ticket will have to wait until around 5pm to watch the streaming content, or the night’s game is almost over. You will have to wait until As old as the blackout itself.

Sources

1/ https://Google.com/

2/ https://theconversation.com/cristiano-ronaldos-return-to-manchester-united-wont-appear-on-live-uk-tv-the-3pm-blackout-no-longer-makes-sense-167578

The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos

ExBUlletin

to request, modification Contact us at Here or [email protected]