In what is becoming an almost annual tradition, Netflix is increasing its subscription prices in the United States and Canada. Starting now for new customers and phasing in for current subscribers, Netflix will give users 30 days notice before their price hike, all plans increase by $1-$2.
As first reported by Reuters, Netflix says the increase is intended to cover the costs of an aggressive production slate as competing streaming services have entered the market hoping to become the platform for entertainment of choice.
Netflix currently offers three subscription tiers, which differ in video quality and the number of concurrent streams allowed. The basic plan, which increases in monthly cost by $1 from $8.99 to $9.99, allows standard definition (480p) streams on a single device. Netflix’s standard plan adds an additional screen and upgrades the resolution to 1080p HD, for $15.49 per month (an increase of $1.50 from the previous price of $13.99 per month). Premium allows for four screens in total and offers 4K streaming, for a monthly subscription of $19.99 (a $2 increase from the previous price of $17.99).
You can see a tier breakdown, with new prices listed, on Netflix’s support site.
As the most experienced streamer, Netflix has, by default, raised its prices the most, as a chart from The Verge shows, the heady days of 2011 are long gone when there was only one plan Netflix and it only cost $7.99 per month. But that was in a time before The Witcher. Do we want to come back to that? (May be.)
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