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Tourism UK partners to launch Good Go Go campaign

Tourism in the UK, Northern Ireland, Scotland and Wales are… [+] Advisory COVID-19 Policy Program “Were Good To Go”

Visit Britin/Tom Weightman

VisitEngland, Northern Ireland Tourism, VisitScotland and Visit Wales have launched advisory campaigns to advise UK companies to implement COVID-19 risk assessment status.

Called Were Good To Go, this travel industry campaign demonstrates that it can demonstrate the implementation of government and public health guidelines currently associated with coronavirus epidemics by providing requirements for tourism and hospitality businesses.

Partnering with these four UK tourism agencies, Were Good To Go is open to business in both fields. Includes accommodation, public attractions, restaurants and pubs, business conference and event venues, travel and coach operators.

Since its launch on June 26th, more than 11,000 British companies have registered for “We’re Good To Go”… [+] program.

UK visit

VisitBritain’s Director, Patricia Yates, said tourism across the UK is valued according to country-specific guidelines, including essential social distance and cleanliness protocols.

For example, in the UK, businesses need to follow the UK government’s official guidelines for their sectors, including the guidelines of the COVID-19: Visitor Economy and Public Health England.

Tourism Wales is a tourism committee that provides advice on the “Were Good To Go” campaign.


Here’s how Were Good To Go certification works. When successfully applied to the program, the company sends a secure web link to download the certification, which consists of consumer marks displayed on-site and online. In addition, recipients are provided with a toolkit that tells their customers how to properly accommodate them in a COVID-19 pandemic environment.

According to Yates, online self-evaluation takes about 20 to 30 minutes to complete. The app first selects UK origin and creates a registered account. If the company belongs to an industry that is working with the UK Tourism Board at Were Good To Go, there are fewer questions to complete. However, you must confirm your industry membership within 24 hours.

Tourism across the UK is valued according to national guidelines… [+] Includes established social distance and cleanliness protocols.

UK visit

Businesses that have successfully completed self-assignment can display Were Good To Go-certified signs and share news through websites and social media handles. We will continue to hear updates or adjustments to government protocols.

The warning system allows companies that subscribe to the standard to be notified of changes to official guidelines.

As of June 30, four days after the program began, more than 11,000 companies have registered to earn Were Good To Go certifications. For more information on the program, please click here.

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