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Sephora is here in England: all the details are here.

Sephora is here in England: all the details are here.

 


We didn’t think we’d see that day, but after years of rumors we can confirm that Sephora is finally coming to the UK both online and in stores.

After more than seven years of unfounded rumors, it wasn’t until June 2021 when Sephora officially acquired British online beauty retailer FeelUnique that we realized our dream was coming true.

For the rest of the skeptics, last September we were invited to Paris on a top-secret trip to Sephora HQ to meet Sylvie Moreau, President of Sephora Europe and Middle East. Take a peek at the brands you can expect to see here.

Some of you may remember Sephora was actually in England. But we’ve been deprived of everyone’s favorite beauty stores for too long because some stores closed 20 years ago and no online delivery to the UK was available. .

Waiting for the first brick-and-mortar store to open will take a little longer (see details below), but you can shop online at Sephora UK this year. In fact, you may even have time to make a Christmas list.

Here’s everything you need to know about Sephora’s UK acquisition.

When does Sephora come to England?

Ready Calendar: Sephora.co.uk officially launches on October 17th, 2022, and from that point you can shop your favorite brands instantly.

Is Sephora in the UK online only?

As Moreau himself said, “We believe in stores,” we’re happy to hear that Sephora won’t just be online. However, we have a little more time to wait for the first official UK to open in the spring of 2023.

If you can’t wait until then, Sephora celebrates their arrival with a London pop-up at One Marylebone, which will open to the general public on October 20. This will be a free ticket event and will give you the opportunity to do many new and exciting makeup and beauty launches. However, it is not possible to purchase from the pop-up window, and it is not an official store location. You can actually think of it as a Sephora free drink to make you feel better. Tickets are available from 11 October.

Laura Capon / Cosmopolitan UK

Where are the UK Sephora stores located?

It can be confirmed that the first Sephora is in London, but its exact location remains a mystery. But Moreau said stores will open nationwide after London opens in the spring, and one of the reasons for going online first is to allow everyone in the UK to shop Sephora first.

Is UK Sephora run by Europe or USA?

UK Sephora is run by Europe led by Moreau. I often say that Sephora stores in the US are superior to Europe, but Moreau told me:

So, taking into account UK trends, Sephora is not only your first port of call, but the new London store is leading the way in what the future Sephora stores around the world will look like. “We used the London launch to elevate the European perspective on the store of the future,” said Moreau. what i read; The UK will soon have the best Sephora in the world.

And we don’t deserve it.

What brands are available at UK Sephora?

Anyone new to Sephora will know that they have some of the best compilations from both mainstream and indie brands, and luckily Moreau has provided teasers of some of the brands you’d expect from the UK, which are mega.

First, the entire Sephora beauty collection is available. A must if you have never shopped before. Alongside that, over 1,400 prestige brands are curated, including exclusive brands like Make by Mario, Tart Cosmetics, Ilya Beauty, and Patrick Starr’s ONE/SIZE, so you can’t shop anywhere else.

But be careful as more brands are going to drop from November…

store

store

What will FeelUnique be like?

As of October 17th, the FeelUnique website will be replaced by Sephora.co.uk and FeelUnique will no longer exist.

Some of you may be aware that FeelUnique has 2 physical stores in Jersey. We can confirm that this store will also become a Sephora store at TBC timing.

How about the rewards program?

Don’t panic if you’ve accumulated FeelUnique Rewards. transferred to Sephora. However, if you have accumulated a lot of Sephora points through pilgrimages to the US and France like me, unfortunately, you will not be able to use them in the UK.

Laura Capon Lead Fashion and Beauty Writer Laura writes about everything related to beauty and fashion for Cosmopolitan UK, specializing in makeup, plus size fashion and the world of YouTube.

Sources

1/ https://Google.com/

2/ https://www.cosmopolitan.com/uk/beauty-hair/a41540861/sephora-uk/

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