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US Black Friday online sales hit a record $9 billion despite high inflation – Adobe Analytics

 


Nov 26 (Reuters) – U.S. shoppers spent a record $9.12 billion online on Black Friday, according to a report on Saturday, as consumers weathered the pressure of high inflation and secured Deep discounts on everything from smartphones to toys.

Online spending rose 2.3% on Black Friday, Adobe Analytics, the data and insights arm of Adobe Inc (ADBE.O) said, thanks to consumers waiting days for discounts. traditionally large shopping opportunities, despite offers starting as early as October.

Adobe Analytics, which measures e-commerce by analyzing website transactions, has access to data covering purchases from 85% of the top 100 Internet retailers in the United States.

A woman walks past Black Friday billboards in the Manhattan borough of New York City, New York, U.S., November 26, 2021. REUTERS/Jeenah Moon/File Photo

He had forecast Black Friday sales to rise a modest 1%.

Adobe expects Cyber ​​Monday to once again be the biggest online shopping day of the season, driving $11.2 billion in spend.

Consumers were expected to flock to stores after the pandemic dampened in-store shopping for the past two years, but Black Friday morning saw stores attract less traffic than usual with sporadic rain in parts of the country.

Americans have turned to smartphones to do their holiday shopping, with data from Adobe showing that mobile purchases accounted for 48% of all Black Friday digital sales.

Reporting by Deborah Sophia and Maria Ponnezhath in Bengaluru; Editing by Sriraj Kalluvila, Daniel Wallis and Margaret Choy

Our standards: The Thomson Reuters Trust Principles.

Sources

1/ https://Google.com/

2/ https://www.reuters.com/business/retail-consumer/adobe-says-black-friday-online-sales-hit-record-9-bln-2022-11-26/

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