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US Black Friday online sales hit $9 billion despite inflation

US Black Friday online sales hit $9 billion despite inflation

 


US shoppers spent a record $9.12 billion online on Black Friday, according to a report on Saturday, as consumers weathered high inflation and secured deep discounts on everything from smartphones to toys .

Online spending rose 2.3% on Black Friday, said Adobe Analytics, the data and insights arm of Adobe Inc, thanks to consumers waiting for discounts until traditionally big shopping days, despite offers starting in October.

Adobe Analytics, which measures e-commerce by analyzing website transactions, has access to data covering purchases from 85% of the top 100 Internet retailers in the United States.

He had forecast Black Friday sales to rise a modest 1%.

Adobe expects Cyber ​​Monday to be the biggest online shopping day of the season again, driving $11.2 billion in spend.

Consumers were expected to flock to stores after the pandemic dampened in-store shopping for the past two years, but Black Friday morning saw stores attract less traffic than usual with sporadic rain in some regions of the country.

Americans have turned to smartphones to do their holiday shopping, with data from Adobe showing that mobile purchases accounted for 48% of all Black Friday digital sales.

Sources

1/ https://Google.com/

2/ https://www.voanews.com/a/us-black-friday-online-sales-hit-9-billion-despite-inflation/6851317.html

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