Tubi: Ad-supported Murdoch Netflix rival to launch in UK

Rupert Murdoch's Fox Corporation is entering Britain's competitive free, ad-supported video streaming market.

Tubi will compete with streaming platforms Netflix, Disney+, ITVX and Channel 4, as well as the BBC iPlayer.

According to Fox, the platform is rapidly gaining market share in the United States, with about 80 million monthly active users.

Tubi has announced that it will offer more than 20,000 movies and TV series in the UK, including content from Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment.

The platform will also include content from the UK, India and Nigeria.

Viewers in the UK can access the content via the Tubi website and smartphone app.

“Tubi has been refining our approach to broad, free and enjoyable streaming in North America for the past decade, and now is the perfect time to bring that approach to UK audiences,” said Anjali Sud, Tubi CEO.

Fox Corporation acquired Tubi in 2020 for $US440 million ($348 million) in a bid to attract younger viewers.

In recent years, streaming companies like Netflix, Amazon Prime Video, and Disney+ have launched ad-supported services and raised subscription prices to boost revenue.

The move comes as the company faces pressure to spend more to grow its content library to attract more customers in an increasingly competitive market.

In March, Murdoch's TalkTV network announced it was ceasing broadcasting terrestrial TV channels and moving solely to an online service.

The network launched in 2022 but has struggled to attract viewers on linear platforms.

Murdoch hoped the network would shake up the broadcasting system by offering an opinion-driven alternative to the traditional media.

The media tycoon founded Sky in 1984 and played a pivotal role in the development of the British broadcasting industry.

Some critics saw TalkTV as an attempt to replicate Murdoch's success at Sky.

Murdoch's 21st Century Fox sold its 39% stake in Sky to NBCUniversal parent Comcast in 2018 after losing a bid to acquire the network.

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