Kendrick Lamar Unveils “Not Like Us” Music Video With New Photos

Kendrick Lamar just added fuel to the fire of his feud with Drake, sending fans into a frenzy with a series of explosive teaser photos from the set of his upcoming “Not Like Us” music video.

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The track, a scathing insult aimed at the God 6, has been a juggernaut since its release, skyrocketing to No. 1 on the Billboard Hot 100 and dominating the cultural conversation.

Anticipation for the video peaked after K. Dot's Juneteenth concert at The Forum on June 19, The Pop Out – Ken & Friends, where he performed “Not Like Us” five times in a row.

The 18-track album also featured appearances from Kendrick's Black Hippy crew members and his longtime industry mentor, Dr. Dre.

Among the images that caused the most controversy was a photo of Kendrick destroying an owl-shaped piñata, a not-so-subtle attack on Drake's OVO brand.

The photo, cheekily captioned “DISCLAIMER: NO OVO WAS INJURED IN THE MAKING OF THIS VIDEO,” set social media ablaze with excitement over the content of the clip and the growing tensions between the two rap titans.

But it's not all barbs and bravado.

Another shared snapshot offers a rare glimpse into Kendrick's personal life, showing the Compton native posing alongside his longtime partner Whitney Alford and their two children. The tender family moment suggests the video could offer a more multifaceted look at the rapper, balancing his hard-hitting critiques with an intimate portrait of the man behind the mic.

Shot on location in Kendrick's hometown of Compton, California, the music video for “Not Like Us” seems to continue the authentic, bold aesthetic that has become synonymous with the rapper's celebrated work.

While the exact release date remains under wraps, one thing is for sure: the cultural impact of this video is bound to be seismic.

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