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It's Halloween in the UK for the first time in 20 years, and American kids aren't that impressed | emma broxx

It's Halloween in the UK for the first time in 20 years, and American kids aren't that impressed | emma broxx

 


What are you going to do this Halloween? Our family discussions begin in the spring, take many twists and turns through the summer, and usually conclude in late September. This year we talk about Willy Wonka (one kid) and a dark spirit riding a dinosaur (the other kid) through the clown, Oompa Loompa, and blue astronaut John Lennon from the video game Among Us. shared. If I had fun enough to dress up and participate, I would film some really high concepts, like the death of American democracy. I am not like that. So I'm not, but anyway, all this means is that Americans still take Halloween a lot more seriously than Halloween. Englishman.

It's clearly a gap that is narrowing. This year was the first time in almost 20 years that I was in the UK for Halloween. Most people I talk to seem to say that the Halloween preparations are out of control here. (Inevitably, these comments were delivered with a vaguely accusatory tone and, frankly, a formal outrage that I was missing.) Halloween spending in the UK this year is estimated at $776 million, according to a study conducted by a personal finance site. It has tripled since 2013, with average spending per person now at $25, compared to $43 in London. And while this increase is primarily driven by Gen Z and Millennials, the data shows that their older counterparts are gravitating to the parties behind them.

I think anyone over 40 would be reluctant to participate. Because that wasn't the case in our time. In the '80s, no one spent money on Halloween costumes for their kids. People probably thought you were crazy. Clothing of the time had to be simple and handmade, like the reverse snobbery of nobles with holes in their elbows. This is why I still suffer from PTSD. Waist with kitchen strap. (I was going to be a witch, but the first words out of this son of a bitch's mouth were: Why are you dressed in trash? Thanks, Mom!)

Since then, Halloween costumes on both sides of the Atlantic have become much more vivid. Last year, in a moment of weakness in the Halloween aisle at Walmart, I gave in and bought a $40 electric inflatable dinosaur costume that I bet my daughter would wear again this year. She joined other children at the school's Halloween fair wearing gently buzzing battery-operated inflatable costumes (mainly sumo wrestlers and aliens), featuring many Wednesday Addams and occasionally inanimate objects, a popular costume subcategory in the United States. (When he was five, my children's half-brother went to daycare as a pillow, and he was a very good pillow, too.) Entire streets of our Manhattan neighborhood were transformed, with Hollywood-level effects and decorations in our homes. It's located on 69th Street, where crowds of people from all over the city gather every year. Send your children to the high street and you can be sure that every single business, including Starbucks and pharmacy chains, will have sweets behind the counter.

As far as I know, coverage here has not yet reached this level. Most homes are undecorated, and every Halloween post in online parent groups is full of warnings not to knock on houses where there is no external evidence that the occupants are home. Retail is another story, with supermarkets seeing Halloween-themed produce launches everywhere, from bat-shaped lumps from M&S to endless seasonal Oreos (from writing a PhD on Oreos to brand overselling). And this was before the market was saturated with pumpkin spice, the worst import to the UK from the US since nuclear-tipped cruise missiles on Greenham Common.

My American children were not impressed. When I asked her if she thought Halloween in the UK had caught up with Halloween in the US, my daughter gave me the same pitiful look she gave me when she asked me. Do you know what a meme is? No, there is no scratch yet. Costumes in this country are so obsessed with traditionally spooky costumes that they take weeks to make wearable, at the expense of being funny, outrageous, or whatever random image pops into your head. Of course, this year's most terrifyingly effective costume may be a simple white sheet emblazoned with the outline of America's ballot.

Sources

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2/ https://www.theguardian.com/commentisfree/2024/oct/30/halloween-uk-american-costumes-treats

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