U.S. Soccer and Haleon Announce New Multi-Year Partnership for Inclusion in Sports and Health

ATLANTA (December 11, 2024) US Soccer and Haleon today announce a new multi-year partnership that will increase accessibility in soccer while supporting health inclusion. As part of the agreement, Haleon, the parent company of brands including Advil, TUMS, Sensodyne and Centrum, will become the official consumer health product partner of US Soccer, all of its national teams, including United States Women's National Team and the United States Men's National Team. , as well as key American football events and programs.

In addition to its support of the US national teams, Haleon will also be the presenting partner of the US Soccers ADAPT and THRIVE Invitational as well as its annual Social Impact Award, which honors a player from the US soccer national teams for their off-field contributions to positive impact in the areas of diversity, equity, inclusion and belonging. The US Soccers ADAPTandTHRIVE program is a first-of-its-kind combination of soccer-based initiatives that aim to impact the disability community. The innovative multi-pronged approach focuses on youth empowerment, leadership, awareness and opportunities. These elements distinguish the program as a pioneer promoting inclusivity within the soccer community.

This partnership is a big step toward aligning US Soccer's efforts to make the game more accessible in all its forms with Haleon's work to increase health inclusion, said David Wright, chief commercial officer of US Soccer . We have an incredible opportunity to build on soccer as a force for good, and it is crucial to collaborate with organizations that value maximizing that potential as we navigate an unprecedented era for our sport in the United States.

With this first-of-its-kind initiative for our new consumer healthcare company, Haleon will celebrate everyday health victories, on and off the field. Our commitment is to make healthcare more feasible and we look forward to deepening our relationship with the rapidly growing American football fan community,” said Katie Williams, director of U.S. marketing at Haleon.

As the governing body for soccer in the country, US Soccer oversees 27 national teams, including the USMNT and USWNT, youth national teams of various age groups, and nine expanded national teams. The Federation also oversees and works with 116 member organizations across the United States in the youth, amateur and disabled areas to develop soccer in all its forms.

Haleon becomes US Soccers' 15th strategic partner and eighth new partner since acquiring its commercial rights internally in early 2023. As a 501(c)3 nonprofit organization, US Soccers' revenues have a direct impact on the growth and stability of the American football landscape as a whole.

About Haleon US

Haleon (NYSE: HLN) is a leading global consumer healthcare company dedicated to bringing better health to people every day. The Haleons product portfolio covers five main categories: oral health, pain relief, respiratory health, digestive health, sexual health and wellness. Built on trusted science, innovation and deep human understanding, Haleons' U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Eroxon, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident , Preparation H, Pronamel. , Sensodyne, Robitussin, Theraflu, TUMS, Voltaren and more. For more information about Haleon and its brands, please visit www.haleon.com or contact [email protected].

About American football

Founded in 1913, US Soccer has been the official governing body of the sport in the United States for over 100 years. As U.S. Soccer looks to the future in a moment of unprecedented opportunity, it has aligned its efforts around five strategic pillars: Growing the game by increasing youth and adult participation and accessibility to the sport; Foster the best playing environments through the quality of referees and coaches and commitment to participant safety; Develop winning teams through solidified paths and success in professional leagues; Develop the football economy to fuel reinvestment by increasing membership, fandom and commercial success; and Building a world-class organization through a revitalized structure and culture, top talent, DEIB advancements, and more. For more information, visit ussoccer.com/ourvision.

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