Amazon UK has dozens of deals set to launch in January 2025. Here are 19 of our best suggestions.

The new year is upon us, and Amazon is already keeping the 2025 deals rolling fast with its January sales. Although the offers aren't as wide as those seen on Black Friday and Boxing Day, there are still dozens of discounts available today across laptops, phones, smartwatches, consumer electronics, video games and more. I've selected 19 of my favorites here.

• See all of today's best deals on Amazon UK.

Some highlights include some of the best deals from the past few weeks, including £100 off the Oura Ring Generation 3 Horizon, an Oral-B Pro 3 electric toothbrush for £35 and a copy of EA Sports FC 25 for £35. For PS5 it's 29.99.

But there are also a few new additions, including the hugely popular Ninja Air Fryer Pro for £98.98 (was £129.99) and the fitness motivation Fitbit Sense 2 for £168 (was £269.99).

Find out more about these offers below, and check out the rest of my top picks from Amazon UK's January sale. It's less than we expected to start the year, but there are some great deals if you're looking to shop today.

19 Amazon UK best deals deals of the day

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