5 questions to understand what could happen

It was TikTok's last resort: the social network's request was rejected by the United States Supreme Court on Friday January 17. The court instead chose to maintain a law providing for its ban from American territory as of Sunday, January 19. , the next few days are still uncertain. If a potential buyer arrived by the end of the week, that would, by law, extend the deadline by three months, although that seems increasingly unlikely. However, the application will not disappear overnight for American Internet users. Here's a look at some of the outstanding questions.

Can TikTok bypass the ban?

Circumventing US law would be a dangerous game for the social media company. Even if TikTok moved its offices overseas, maintaining its operations in the United States could expose it to legal action. On the other hand, TikTok could, on the contrary, put an end to it on its own, without waiting for the ban, in order to project the image of a company respectful of local laws. Judging by a post the company posted on its X account on Saturday, this appears to be its preferred course of action. He denounces the lack of “clarity and guarantees” on the part of the Biden administration, which would allegedly force him to close his doors.

Choosing the company was made all the easier because the United States is far from being the only market for the social media platform: it also has a large number of users in countries like Indonesia, Brazil and Mexico, as well as in many European countries. For example, between 2023 and 2024, TikTok claimed 134 million monthly users in the European Union and 325 million in Southeast Asia, compared to 170 million in the United States. The company is not listed on the stock exchange and does not disclose its main economic information, but, according to the Financial Times, the United States represents less than 15% of its global turnover. Furthermore, Beijing would greatly benefit from being able to condemn the censorship of TikTok on the territory of its main adversary.

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