Google agrees to crack down on fake reviews on the UK business | Google

Google agreed to work more to identify and eliminate fake reviews, including sanctions that manipulated star rating, according to UKS Competition Watchdog, UKS competition surveillance.

The technology company will also issue a warning warning for a business profile that increases the rating using fake reviews, according to Markets Authority.

The contract may have violated consumer law even after the CMA started investigating Google in 2021. Watch Dog began a similar investigation of Amazon in 2021 and is in progress.

According to the CMA, 23 billion British consumer spending can be affected by online reviews every year.

What is the research of the consumer group? 89%of consumers use online customer reviews when investigating products or services.

Sarah Cardell, the chief executive of CMA, said Google is leading the way to deal with fake reviews.

She said: Fake reviews in an unidentified state, which damages people's trust and leaves a business that does the right thing.

The changes secured by Google have a powerful process, so people can make the best choice with confidence in the review.

She added: This is a matter of fairness for both business and consumers, and we recommend that the entire sector will pay attention.

Watch Dog said that all the projects that publish reviews should investigate Google changes to check whether their practices should be changed.

Google must report to the CMA for three years and observe the agreement.

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Since April, the CMA has a stronger authority and can independently determine whether the consumer law has been suspended without filing a case in the court. Companies that violate the new regime can face a fine of up to 10%of the world's turnover.

Watchdog is strengthening the investigation of Big Tech and two investigations this month. One is for Googles search and advertising practices, and the other examines the Apple and Googles mobile platforms.

But the former Amazon executive, Doug Gurr's appointment, was forced to reject the government's deputy minister in Big Tech's pocket.

Google spokesman said: long -time investments for fighting fraud contents help to block millions of fake reviews every year before publishing. Working with regulators around the world, including CMA, is part of a continuous effort to fight fake content and bad actors.

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