Facebook stops the advertising target of British women after a legal fight.

The General Data Protection Regulations (GDPR) law controls how the organization uses personal information.

O'Carroll's lawsuit argued that Facebook's target advertising system was dealt with by the UK's direct marketing definition and given the right to oppose the individual.

Meta said that the platform's advertisement was not directly considered marketing because it could target at least 100 people rather than individuals. But the ICO did not agree.

A spokesman for the ICO said, “Organizations must respect people's choices about how data are used.” This means that users provide a clear way to choose the data used in this way.

O'Carroll said META agreed to stop using personal data for direct marketing purposes. “In Beegal, it meant to turn off all the creepy, invasive and targeted ads of Facebook.”

She said she didn't want to stop using Facebook. “It's full of all connections, family, friends, and the whole chapter of my life,” he said.

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