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Why is Denmark SSTRENE GRENE bet on the UK high street?

Why is Denmark SSTRENE GRENE bet on the UK high street?

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The Danish retail chain, which sells everything from gorgeous phrases to painting equipment and soft furniture, is a rare spot in high street due to strengthening the UK expansion and increasing costs.

Sstrene Green, who is nicknamed a small IKEA of some customers, has achieved a goal of 100 stores in the UK for three years after a strong selling chain of cheap household goods that are disappearing from vision.

Founded in AARHUS by her husband and wife team in 1973, the company aimed to reach 47 to 100 outlets by 2030, but the popularity with British shoppers provided MIKKEL GRENE, which is confident that it will achieve its goal by 2027.

We decided to make a lot of investment in physical shops. It's expensive, but we [stores] When the exterior and feeling were good, customers came and we said, as we started a new flagship store near Oxford Street on Friday, Green, who occupied the reins at the age of 39, said.

Mikkel GreNE CEO, left, his brother Creatsten, CompanyS Creative Director SSTRENE GRENE

Sstrene Grene, pronounced SUH-STRAHN-Grah-Nuh, is translated as Grene sisters, and it is Anna and Clara, two fictional figures inspired by family members used to talk about the product. It sells 39.40 side tables and 3.54 candlesticks in stores in 17 countries, including Germany, France and Nordic.

Cresten Green, a creative director, points to the brown paint they use when looking around the first Sstrene Green in Aarhus, which is cozy. Classical music played in the background; And a store layout like a maze that duplicates treasures reflects IKEAS, but hunts strategies in a much smaller scale.

Emily Scott, an associate professor of Globaldata, said: compared to the competitor IKEA using the maze design: Sstrene GreNE uses lighting and music to provide a more calm and pleasant atmosphere.

CompanyS UK Growth is part of a wide range of plans to hold 500 stores worldwide from 329 to 2027 today. London's new flagship is the largest retail store in the UK store.

The UK's highlands start with consumer spending and borrowing costs, and turn to online shopping, leaving many buildings from famous collapses such as Debenhams and House of Fraser.

According to PWC, the UK lost 12,804 shops last year. The new store opening ended in the net, with 3,802 shops in the net, which closed in about 10,000 stores per year in 2020 and 2021, but still closed much higher than the 2010 minimum fee.

The store has a labyrinth -like layout that replicates Treasure Hunt Sstrene Green.

Retailers are also increasing since April, when the price is expected to increase and the shops and jobs are expected to decrease as a result of the October budget. Supermarket J SAINSBURY and Morrisons have already played some roles, and the shoe chain shoe area is closed.

KIEN TAN, a senior retail advisor of PWC, warned that retailers will slow down this year due to the increase in employer national insurance donations and minimum wages.

We can see it throughout Europe, especially in England, Mikkel mentions a slow decrease in high streets. They literally roll the red carpet when we open the store. They are so happy that someone is actually against the present.

He admitted that the UK entered the market in 2016 and first rugged it. It was really comparable. Now we can actually do it. [afford] Rent.

Graham Barr, the British retailer of CBRE, a real estate company, has fallen slightly since Covid-19 Pandemic, which has lowered the barriers to entry and helped to chain like Sstrene Green.

However, the cost of opening a store in the UK has been almost doubled in some cases since entering the UK, Mikkel said that Sstrene Grene was almost doubled due to some costs due to the cost of displaying and storing products using many wood and furniture. Brothers are not ready to be affected by shops aesthetics and parents.

PWC's TAN warns that despite his intentions, everyone is chasing the same location, so that Sstrene Green can prevent the opening goal on time. He added: some chains have collapsed because they think you were really good, did not, and actually lost their footprints.

Mikkel said the company has always paid attention to our expansion and we have not just started with big cities and expensive regions.

For example, in Manchester, it was slightly opened in a difficult position five years ago. Sales were disappointed at first, but it grew 20-25 % every year, and now it is a very powerful turnover rate and can afford to go to a better location with a shopping mall.

STRENE GRENES sales increased from 247 million to 247 million in 2024, while tax profits increased by 15 % from 24 million.

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MIKKEL firmly firmly said that the group expansion was not a pioneer in the sale or list of stock markets and that external investors did not want.

We still want family ownership and operation, he said. We are still too young, so I don't know if we will be another generation that we still want to take over. 1743187510See when we started.

We were not in a situation where we really wanted to do because we had cash flows and banks to raise funds, but we could not do it. [get] Finance.

CompanyS UK Growth is part of a wider plan to have 500 stores worldwide in the next three years.

This chain was established by INGER and KNUD GRENE, welcomed by entrepreneur families. According to the brothers, their four children grew up in a creative family.

Cresten first wanted to be an architect, but I moved to London and realized that everything I found was at home after working in a bar for several months. Mikkel also thought he wanted to do anything else, but as soon as he started working in a store in his teens, he changed his mind when he had a few employees in his business.

CRESTEN does not care that Sstrene Green is compared to the IKEA by some customers who fully respect the IKEA. They have been doing a lot of work, but Sstrene Green is difficult to compare anything.

Sources

1/ https://Google.com/

2/ https://www.ft.com/content/7a7dd31a-ecbe-4d5b-9dcb-c0cb80db772f

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