After finishing the hospitality work during the first blockade, Hannah Russo tried to sell her child’s baby clothes when she discovered that many other mothers were trying to do the same. There came Babybundle, a website where parents can buy and sell bundles of clothes that they don’t often use with each other.
Many mothers are gifted baby clothes or have seen how quickly their baby grows clothes. Some were not even worn according to size and season. Moms share their interest in this outfit. Thrift is no longer second-best, but offers many advantages such as economics, sustainability, and supportive mothers.
Russo took advantage of the growing desire for a circular economy for the idea that products such as clothing and furniture, or materials such as paper and plastics, are constantly reused and recycled to reduce pollution. It is a concept that gathers momentum during the lockout period. Earlier this month, the government announced an investment of 22.5 million in five research centers to reduce waste and promote recycling.
The trend is expanding into everyday brands. Next year, Ikea will launch a redemption initiative in UK and Irish stores, where they will buy unwanted furniture from customers and resell them for used. Customers will receive a gift voucher that can be used in the store, whose value will depend on the condition of the item being returned. Clothing retailer Cos recently launched a resale plan, and in the United States, jeans brand Levis offers a second hand service that allows you to resell used pairs.
The idea of a circular economy has evolved over the years, but has been accelerating in recent years as interest in sustainability has increased.
Last week, Samantha Valentine, co-founder of the online second-hand children’s clothing site, dotte, focused his mind on what the epidemic doesn’t matter. It is a marketplace for buyers and sellers with a 15% commission per transaction.
The plague forced people to take a look at their daily lives. Many people are getting a bigger perspective on what brings them joy, she adds. They were forced to slow down and sit in the room with them to see how they live their lives. With these natural reflections, the importance of the way they behave and their impact on the planet has changed.
Joe Metcalfe, founder of online charity retail chain Thrift+, says people are making a moral decision to buy less new clothes. His site accepts donations of clothes from the public and sells them online, with a portion of the proceeds going to charities. Burberry jeans for 45 are listed with Diane von Furstenberg dress for 35. More and more people are noisy and proud of trying thrift shopping. Previously, this was primarily because used clothing prices were generally 75% cheaper than RRP.
Joe Metcalfe, co-founder of Thrift+, believes consumers are making moral decisions for more recycling. Photo: Used goods
Loopster sends clean envelopes to parents for good quality branded clothing, then checks and places them on site. Jane Fellner, founder who founded to extend the life of clothes, says the Attenborough effect now means more people are concerned about sustainability.
They are increasingly investigating their own consumption and the changes they can make to become sustainable. Used goods have become more socially acceptable and cooler for some. Thrifting is now huge at TikTok, she says.
Big brands jump in
The Ikeas plan means customers can retrieve cupboards, bookcases, shelves, small tables, dining tables and other furniture after registering their request online. A well-used product with a few scratches can get you 30% back in value and, like almost any new product, you can get 50% with a refund card. What is not allowed are sofas, armchairs, kitchens, mattresses, etc.
Prices for products currently on sale through the Coss Resale Initiative range from 5 t-shirts to 125 down jackets.
All this means more people can now use the product, says Joe Murphy of the Ellen MacArthur Foundation, who works to promote the idea behind a circular economy. Businesses are driving what more and more consumers want to solve problems related to consumption and sustainability.
Jonathan De Mello, an analyst at CWM Retail Consulting, believes that the success of brands like Cos and Ikea will determine the success of other companies. Especially for Cos and Levis, their motivation is to take advantage of increasingly environmentally sensitive consumers. Millennials are willing to pay more for sustainable products, he says, providing retailers with an exciting and potentially very profitable revenue stream while increasing their sustainability credentials.
Consumers who purchase used or used goods through retailers have the same rights under the Consumer Rights Act. Says Martyn James of Resolver, the complaint site. Wear is expected, but you still have the right, and the rule of thumb is that the product must be of satisfactory quality, as advertised, even if you previously owned or used it.
The situation is different for those who sell the purchased goods, he explains. Circular sales are a new and exciting development for consumer rights. It’s new, and there aren’t any existing laws that definitely cover it, so you’ll have to apply the old rules and regulations. Circular sales may include transactions. Most commonly seen on old phones, or a new form of reselling goods to vendors. This is different from the second hand market that is currently most commonly experienced through online markets like eBay.
In theory, if you are reselling, trading, or simply selling a product, you are bound by the rules of the site or brand you use to do it. Therefore, the seller must meet the obligations set by the intermediary (the company that resells) or the third party (the company that sells the goods).
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