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Lidl and Just Eat’s sales surge due to UK closure of Covid | Lidl

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Containment Life saw a surge in demand for Lidl and food courier Just Eat, and both companies had strong sales over the last week of 2020.

Due to the boom in home dining as restaurants and cafés shut down restaurants, Just Eat Takeaway.com reports that orders across Europe have surged 57% over the last three months of last year from a year ago.

The trade leap reported by the continent’s largest food delivery service was a further accelerated growth from an increase of 46% in the third quarter.

In the UK, shipping orders increased by nearly 400% in the fourth quarter of 2020 compared to the same period in 2019, as many consumers have once again been asked to stay indoors by the government.

Based in the Netherlands and one of the world’s largest online food delivery companies, Just Eat Takeaway says it has devoted a tremendous amount of effort to improving its UK business, including doubling its UK sales force.

In 2021, we will continue to invest in pricing leadership, improve service levels, and expand our products to restaurants and consumers, said Chief Executive Officer Jitse Groen.

Lidl also reported a record Christmas as customers celebrate with panettone and pink prosecco.

Chain sales increased 17.9% over the four weeks through December 27th. The increase was greater than the UK’s four largest supermarkets: Tesco, Sainsburys, Asda, Morrisons and Aldi.

UK supermarkets hit the largest month in December, according to analysts at study group Kantar, with consumers spending 11.7 billion on take-out groceries as many restaurants, pubs and cafes shut down due to coronavirus restrictions during major trading periods. . term.

Lidl says shoppers have bought more goods at basket sizes, up nearly 25% year over year, and British families have converted $34.7 million to Lidl at other supermarkets.

During Christmas, customers tasted premium food and beverages and increased their spending, while sales of the Lidls Deluxe family grew by 22%.

Lidl shoppers bought more than 1 million bottles of Pink Prosecco and 2.7 million panettons during the festival. In December, an average of 17,000 deluxe chopped pies were sold per hour.

App for Just Eat displayed on smartphones in London. Photo: Toby Melville/Reuters

Christian Hrtnagel, chief executive of Lidl GB, said record sales and increased basket size showed the chain’s appeal.

And the store’s first branded Christmas jumper, featuring the logo as part of the festive design, appears to have topped the charts, selling every minute through December 27th.

Even though this Christmas has been a difficult time for many people across the country, we are excited to be able to help our customers enjoy themselves by providing quality food at the lowest prices on the market.

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