One of the more positive side effects of the COVID-19 pandemic is that many British organized clubs are starting to work more closely together, and as STEFAN MACKLEY explains, they offer a wide range of benefits.
“If you are not the first, you are the last.” Matching quotes from the movie Talladega Nights and this week’s Autosport magazine’s NASCAR theme, these quotes may probably be out of the ordinary, but there is no doubt that motorsport itself is competitive on and off the track.
Drivers and teams strive to finish first, but national racing clubs are no different when it comes to running a successful business. Clubs are pushing for membership growth every year because more registered competitors means more income and a bigger grid, allowing for a greater range of hosting larger race meetings. This in turn generates more exposure to the sponsor-yes, you guessed it-and more income.
The last twelve months have been out of the ordinary and this season is getting ready under the shadows and uncertainties of the COVID-19 pandemic, but it’s a common process of attracting more members, launching new series and championships, and planning the entire itinerary. The ethnic calendar is still open.
The club continues to push ahead with its racing plans, and for now, the first event is expected to start at the end of March. But perhaps something more enjoyable than ever is happening in recent memories. The club is working together much more.
Finding your interest in the competitive industry is always a top priority (remember, “If it’s not the first, it’s the last”), the fact that last season’s racing schedule was devastated by the coronavirus pandemic now ensures the club survives. We need to communicate more closely for us.
“The big message that a lot of people are taking away now is that the clubs are working much closer together and communicating more with each other. We all face a lot of challenges and if we all want to survive, working together at the other end of this is going to go That’s the way,” says Tania Brown, club secretary at Vintage Sports-Car Club.
“It’s very different from five or ten years ago. It’s when we’re all competing with each other and not talking to each other. We all have an open conversation and it’s been a really cool and refreshing change. Sports in the long run.
The real impact of this terrible epidemic will be felt for decades, but it is still unknown how bad things will be. Certainly, Club Motorsport is no exception to this, so your clubs should all work on the same page.
“We are working with other clubs to get the right schedule and location and I think this will work.” BRSCC President Peter Daly
Larger clubs may be more likely to eliminate the adverse impact, but due to the epidemic, smaller clubs like VSCC, which only had one meeting last year and planned four this semester, are the most at risk. Peter Daly, president of British Racing and Sports Car Club, believes it’s important for larger clubs to support smaller organizations. For example, Aston Martin Owners Club has agreed to a new partnership to run an event (below).
“We’re working together. We don’t pose a threat to these organizations. We’re an asset to them,” says Daly. “As a racing club, our role is to provide races to our members and promote races for small independent clubs.” We spent a lot of time with a variety of clubs and shared track times where applicable.
“We had two or three racing meetings with the British Automobile Racing Club, which allows us to create a date calendar so our customers can schedule a diary with races at regular intervals.”
Autosport’s National section has long argued that there are so many series and championships trying to play the same role filling the market. This often dilutes the race and spreads the item too thinly. The empty grid isn’t something everyone wants to see and is only available to disillusioned drivers who spend their hard earned money as a hobby.
The overall impact of COVID is unknown, but for most people, money is much tighter, and hobbies like club motorsports will start to feel the risk. The more a club cooperates and offers a competitive package to its customers, the more likely the organizers will be active within 5 or even 10 years.
Daly adds: “We’re creating a date calendar that fits most drivers’ budgets. It’s a payday race. You can’t expect a regular racing driver to race more than once in a paid packet. We attend BARC meetings. And MSVR meetings. Correct. We are working with other clubs to get the schedule and the right place and I think this will work.”
Not very good in this epidemic, but one bright spark is that it can force clubs to cooperate more, ensuring their survival, as well as the survival of the entire UK national race.
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