First it was toilet paper, then flour. Now British shoppers criticize the nationwide Easter egg shortage, and disappointed shoppers visit social media to share unwelcome Egg Hunt stories and photos of empty supermarket shelves.
Many have said they have visited several local supermarkets without success. One Twitter user said that her sister visited 10 stores and returned empty-handed.
Some users have compared it to the shortage of toilet paper over the past few years when people started stockpiling due to concerns about availability due to the coronavirus pandemic. One shopper tweeted. I thought the toilet paper shortage was severe in 2020, but now there is an Easter egg shortage in 2021! All stores are sold out, it’s resentful!
Another shared a picture of an empty shelf at Norwich’s Weight Rose.
Their concerns are not unfounded. Asda said it will sell 19 million Easter eggs this year, 3 million more than last year. The supermarket said customers are taking an average of four eggs home each, and they seem to start preparing for vacations earlier than usual.
It’s not just eggs, Asda says hot cross buns, individual chocolate rabbits, and novel bunny ears have skyrocketed, and sales of Easter crafts, decorations and games have increased by 207% year over year.
We can still get eggs in stores, but as demand increases this year, shoppers are advised not to leave eggs until the last minute. As Covid restrictions continue, we know our customers are looking for new ways to treat themselves and celebrate this Easter, and a supermarket spokesman added that he expected this Easter to be the largest ever.
On Saturday, a message on the Marks & Spencers website warned that it was in high demand and that some of our iconic Easter eggs were sold out online and encouraged shoppers to visit the nearest store to gain access to the full range. Many Easter eggs on the Cadburys website are also out of stock.
An empty Easter egg shelf at the Windsor branch of Waitrose. Photo: @stephenfarrow/Stephen Farrow
The Mumsnet thread titled Easter Eggs posted nearly 600 posts on Saturday afternoons and noted that many parents visited numerous supermarkets without success.
For one user, the pathway looked like a grasshopper.
Until Tuesday, the Britons fried nearly 50 meters more for Easter snacks, including chocolate eggs and hot cross buns. One expert suggested that it could create more opportunities while people prepare for their long-awaited reunion with family and friends.
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