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Secured $2.85 million to increase revenue for UK startups, retail and hospitality SMEs




Based in London, Loke provides a sales and marketing platform for the hospitality and retail industry designed to predict and influence customer buying behavior to increase revenue.

2.85 million raised

The British company has now raised 2.85 million funds in a Series A round led by Guinness Asset Management. The company will use the funds to improve its products while expanding into new European markets.

Intuitive Marketing Platform

Co-founded by Matthew Khoury and Tom Booth, Loke’s intuitive marketing platform simplifies the automation of personalized customer journeys, rewards, and communications. This is achieved through a suite of digital sales and marketing tools powered by custom rewards and promotion engines.

Enhance the customer experience across touchpoints ranging from table to digital ordering, mobile payments, collection and delivery.

250% increase in revenue growth

Currently, the company’s clients include hundreds of other clients, from single-site businesses to groups with more than 200 locations, with Baskin Robbins, City Pub Group, Australian Venue Co, Ya Kun Kaya Toast, Shake Shack and Greene King. There is.

Operating successfully in the UK, Australia, Singapore and New Zealand, LOKE has experienced significant revenue growth of around 250% over the past fiscal year and a 283% increase in monthly trading volumes.

Hugo Vaux, Fund Manager at Guinness Asset Management, says: Guinness is excited to support LOKE during this exciting growth, expansion and product development period. LOKE has a unique data-driven loyalty offer that helps hospitality SMEs increase customer spending and retention rates. In particular, I was impressed by the management that has successfully driven the company and its proven track record of international expansion. We are very looking forward to working with them as they embark on the next stage of growth.

Matt Khoury, LOKEs’ co-Chief Executive Officer, says: Creating sustainability or revenue growth for operators isn’t just about ordering technology. Businesses must adapt to consumer trends to personalize customer experiences and allow new and improved ways for customers to pay and interact while learning the preferences and behaviors that influence them. This is what leading brands are doing, and what LOKE has made to enable small businesses to compete in a saturated market that gives them the tools they need to grow.

The popular delivery app model isn’t always sustainable for small businesses, putting too much financial pressure on owners who are already struggling to stay open during the COVID period. The LOKEs platform provides an alternative, allowing operators to regain control, reduce costs and provide a much better customer experience.

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