Join LOral USA to Support the Salon Community on National Hairdresser’s Recognition Day, April 30 | AP / KPNS

NEW YORK – (BUSINESS WIRE) – Apr 28, 2020–

LOral USA has announced the #SupportYourStylist initiative to encourage clients to donate to the Professional Beauty Association (PBA) Relief Fund and support their local stylists through large and small actions. The fund was created to provide assistance to entrepreneurs and artists at the heart of the professional beauty industry who cannot work due to COVID-19. LOral USA professional brands; Matrix, Biolage, Redken, LOral Professional, Pureology, Mizani, Krastase, Shu Uemura Art of Hair, Pulp Riot, Baxter of California and SalonCentric have joined the PBA as part of this effort and are now inviting others to reach a target of $ 2.5 million. . LOral USA Professional Brands donated $ 200,000 and during this National Stylist Recognition Day on April 30, LOral calls to action to encourage all loyal and loyal customers to join the effort to support their stylist with actions and donations to help the salon sector rebound. .

The Professional Beauty Association (PBA) was founded in 1904 under the name of Beauty and Barber Supply Institute. Throughout its history, they have boasted of offering the best of resources, support and networking opportunities to beauty professionals. Collective donations to the PBA Relief Fund will immediately affect small business owners and stylists and will provide immediate short-term assistance with needs such as food and bills.

With over 110 years of professional beauty heritage, LOral is committed to serving as a partner and advocate for the salon industry, which has been severely affected by COVID-19. As some regions of the country prepare for the reopening of salons, it’s important to recognize all the ways that stylists are there for their clients. Unfortunately, the trade shows are small businesses and the backbones often overlooked in small and large communities who need help during these difficult times.

Through the #SupportYourStylist initiative, LOreal wants to give customers the opportunity to lend assistance and get involved by giving back in a few simple steps:

HOW TO DO #SUPPORTYOURSTYLIST

Donate to COVID-19 Professional Beauty Association relief fund probeauty.org/coronavirusShare the #SupportYourStylist campaign on social mediaPre-book an appointment for a future date Think of a generous bonus for your stylist Reference linksWrite a online reviews

For more information on the #SupportYourStylist initiative, follow the LOral USA brands on Twitter, Facebook and Instagram at: @lorealusa, @Matrix, @Biolage, @Redken, @KrastaseOfficial, @shuuemura, @Mizani, @lorealproeducationus, @ baxterofca, @pulpriothair, @pureology, @SalonCentric.

L’Oral USA is the largest subsidiary of the L’Oral Group, world leader in beauty. LOral USA manages a portfolio of more than 35 emblematic beauty brands, including Garnier, Giorgio Armani Beauty, Krastase, Lancme, La Roche-Posay, LOral Paris and Yves Saint LaurentBeaut. LOral USA also serves as an international platform for product development and marketing strategy for LOrals 21 American brands: Baxter of California, Carols Daughter, CeraVe, Clarisonic, Color & Co, Dermablend, essie, IT Cosmetics, Kiehls, Matrix, Maybelline New York, Mizani, NYX Professional Makeup, PulpRiot, Pureology, Ralph Lauren Fragrances, Redken, Seed Phytonutrients, Softsheen-Carson, SkinCeuticals and Urban Decay. Generating more than $ 7 billion in sales per year, LOral USA is committed to growth through sustainable innovation, driven by the ambition of the company Sharing BeautyWithAll for sustainable development through the Group’s value chain. The company is based in New York, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities in 14 states, including Arkansas, California, Florida, Kentucky, New Jersey, l ‘Ohio, Texas and Washington.

ABOUT THE LORAL PROFESSIONAL PRODUCTS DIVISION

The Professional Products Division distributes its products in salons around the world. Thanks to its wide range of brands, the division can meet the needs of different hair salons, for color, shape and style, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products manufactured with the best technologies as well as high-level training, to ensure professional service.

SalonCentric, headquartered in St. Petersburg, Florida, was established as a distributor of professional salon products by L’Oral USA in 2008. SalonCentric currently operates in 48 states and includes 636 sales consultants, 565 SalonCentric stores and 261 State-RDA stores. The brands worn by SalonCentric include L’Oral Professionnel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Pulp Riot, Pureology, Redken 5th Avenue, Sam Villa, Sexy Hair, Surface Hair, L’ANZA and many others.

ABOUT THE PROFESSIONAL BEAUTY ASSOCIATION (PBA):

Were the Professional Beauty Association. We believe in redefining what it means to be a beauty professional in today’s world by connecting, understanding, educating, celebrating and fighting for the community that we – collectively – defend and serve, that you work behind the chair or run a beauty brand. Our goal is to make your job easier by providing news, resources, plans, advocacy, recognition and community activities, so that you can focus on the things you love, like creating and growing your company. Were in the trenches with you, and there to defend you; because we are all together in this beautiful industry – linked by beauty, united by passion. For more information, please visit www.probeauty.org.

CONTACT: LOral USA / PPD Media Contact:

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL BLOGGING COMMUNICATIONS SMALL BUSINESS SERVICES PROFESSIONAL SERVICES COSMETICS DETAILS STORES

Copyright Business Wire 2020.

PUB: 04/28/2020 10:02 / DISC: 04/28/2020 10:02

Copyright Business Wire 2020.

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