USA Today launches Hecho in USA, a Spanish-language series – Publisher and publishing magazine – Newspaper & News Publishing Industry News

According to the US Census Bureau, in 2017, the Hispanic population in the United States represented approximately 18% of the country's total population. With this audience comes the need for publications in Spanish to thrive, but they also share the same difficulties as their English counterparts as seen last December when Tribune Publishing closed its newspaper in Spanish, Hoy, who had served the Hispanic community of Chicagos for 16 years.

This is another story to United States today, where they recently launched a new series that will tell the stories of the people of Latin America. Hecho in USA (or Made in America) explore the life of Latin American families.

I wanted to read more stories about Latinos beyond immigration coverage, Cristina Silva, editor of national business for United States today, told me. Latinos are one of the most important demographics in the United States and there have been a lot of changes in recent years. We wanted to make sure our readers know about Latinos in 2020.

Silva said these changes include the increase in the number of Latinos attending university, the opening of small businesses and citizenship. There is even an increase in Latinos who do not speak Spanish.

This is the kind of conversation that took place at the newspaper last summer when it was finally decided that a series would be created. Silva explained that United States today began to accept the arguments of journalists, especially who could tell these stories and who could take time. The document drew from the teams they already had for the applicable stories (for example, for the education stories they drew from their education team).

With a launch date in January in mind, United States today gathered some journalists for their missions last fall. The first three stories published included bilingual education by Erin Richards and Kristin Lam, college education by Chris Quintana and Latinos in politics by Dianna M. Nez.

Found both in print and online, their stories included not only top-notch stories, but also photographs, videos and infographics. In addition, the stories were published in English and Spanish (the same applies to all stories published in the future). The stories are translated by an independent editor and verified by internal Spanish speakers to make sure the translations are correct.

The series plans to publish at least two stories a month. Silva said that readers can search for more stories focused on the strengths of Latin American life that surprise readers of all ethnicities as well as stories focused on characters.

It was a really positive reaction. I think people are always excited when companies embrace their diverse audiences and these are important stories to tell, said Silva.

Asked about the recent closure of Hoy, Said Silvia, "This is a tough time for journalism. There are fewer journalistic jobs. There is a lot of consolidation. But overall, I think the USA Today Network is invested in good stories and trying to reach new audiences. So, I am really delighted that so many of my colleagues have supported this endeavor.

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