Economist Enterprise hires former WIRED chief to lead tech offering

Greg Williams (via LinkedIn)

Press release | Business Economist

Economist Enterprise has announced the appointment of Greg Williams, former editor-in-chief of WIRED UK, to the newly created role of global head of technology and innovation thought leadership.

Williams is a leading authority on technology trends and their impact on business and society. At WIRED, where he most recently served as deputy global editorial director, Williams met with the technologists, scientists, entrepreneurs, investors and policymakers who were making decisions and deploying capital. During this time he interviewed world leaders such as Satya Nadella, Demis Hassabis, Bill Gates, Reid Hoffman, Tony Blair and Boris Johnson as well as the CEOs of LinkedIn, BMW, Pfizer and Orange. He has spoken at the World Economic Forum in Davos, the UN AI for Good Summit, Web Summit, VivaTech, Founders Forum, Cannes Lions and the World Government Summit. He was chairman of the jury for the 2026 Orwell Prize for Journalism.

Economist Enterprise is the business-to-business arm of The Economist Group, providing media solutions and intelligence services to businesses, government agencies and financial institutions to help them make better decisions, act with confidence and demonstrate leadership on the global stage.

Williams will lead the editorial strategy and execution of Economist Enterprise’s custom and subscription products on technology and innovation, developing perspectives on artificial intelligence, quantum technologies, biotechnology, space economics, energy, advanced manufacturing and robotics. In this role, he will oversee the Economist Enterprise program Technological frontiers leadership initiative, which gives business leaders and policymakers the clarity, connections and confidence to shape the future of AI for social and economic good.

Williams said: “It’s hard to imagine a more important time to explore how technology is reshaping organizations, economies, government and society – or a better place to do it. Economist Enterprise’s analytical rigor, global expertise and commitment to evidence-based insight make it an unprecedented platform for this work and I’m thrilled to join the team.”

Jonathan Birdwell, Global Head of Thought Leadership at Economist Enterprise, said: “Greg joins us at a pivotal time for our Tech Frontiers initiative. His expertise will refine how we track and explain industry shifts that drive change in business and policy;

About Economist Enterprise:

Business Economist is the arm of The Economist Group that provides services to businesses, government agencies and financial institutions. Its work is grounded in The Economist Group’s values ​​of independence, integrity and progress. Economist Enterprise gives organizations the tools to make better decisions, act with confidence, and demonstrate leadership on the global stage.

About the Economist Group:

The group of economists is a global media and information services company that exists to champion progress. Through its three brands (The Economist, Economist Enterprise and Economist Education), the Group provides individuals and organizations with the expertise, knowledge and perspective needed to move forward.

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