Health
How Junk Food and Alcohol Brands Turn Covid-19 into the World’s Largest Marketing Campaign
NCDs such as obesity, hypertension, and diabetes can be exacerbated by unhealthy eating habits and excessive alcohol consumption, causing more than 41 million premature deaths each year.
Last week, NCD Alliance Another study announced at Lancet Warning that progress in the fight against such diseases has stalled on a large scale, UN and WHO goals to reduce premature deaths from NCDs will be overlooked by 2030..
“The government already knows how to reduce the risk of NCDs,” said Katie Dain, CEO of the NCD Alliance. “There is a well-documented history of the unhealthy commodity industry that infiltrates public health organizations, destroys science, interferes with and weakens public policy.
“Pre-Covid-19, which has been extensively charted and monitored, has been a major barrier to the evolution of NCDs.”
Alongside companies that promote unhealthy eating habits, the report also highlighted companies that sought to use large charitable donations as a means of ensuring legitimacy and political capital.
Following the widespread criticism of NGOs for refusing to consider abandoning disposable plastics at the World Economic Forum 2020, the largest Coca-Cola bottler in the United States has partnered with the US Department of Health and Human Services to test the Covid-19 Used in the kit.
The Coca-Cola Company described the initiative as “utilizing over 7 million existing soda bottle preforms each week.” It was featured as a prominent item on the Coca-Cola website as one of the “new solutions” developed to support locals. community.
In Kenya, meanwhile, the government has chosen to include tobacco, alcohol, processed foods and beverages in its official list of essentials and services, describing products such as “essential to sustain life and effort” and continuing production. We have added special protection to the manufacturer for the movement of these products during lockdown.
The special status of tobacco and alcohol was opposed by local civil society groups, warning of the increased risk posed by non-communicable diseases and telling the government “not to replace the pandemic with another”. I requested.
However, the report does point out some of the internal factors that may have influenced this decision.
The Emergency Coronavirus Fund, launched by President Kenyatta, is known to be chaired by Jane Kalk, Managing Director of the Kenyan Brewery, and one of the key contributors to this initiative has recently been Sh10.6m. (This is BAT Kenya, the largest tobacco manufacturer in Japan that donated £75,000.) To the fund.
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