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Is this the first of a new wave of theme park failures? – Orange County Registry

Is this the first of a new wave of theme park failures?  – Orange County Registry

 


Is the closure of Dubai’s theme parks this month one-off or the first sign of another round of failures in the global attractions industry?

Dubai Parks and Resorts this month announced the permanent closure of Bollywood Parks Dubai, one of three parks that opened at the resort at the end of 2016. Themed around the Mumbai-based Hindi film industry, Bollywood Parks offered wonderful touches decorative displays, as well as a fun live stunt show and flying and media-based theater shows, with a new GCI wooden coaster apparently set to open soon.

At first glance, Dubai should be a prime market for theme park development. British research firm Euromonitor ranked Dubai as the second most visited city in the world last year, behind Paris. On paper, Bollywood also looks like a go-to theme for a park. Films have long provided the most compelling intellectual property for themed attractions, and Bollywood films are hugely popular around the world. Put them together and a Bollywood themed park in Dubai should have been an easy winner, right?

The late Disney Legend Harrison Buzz Price set an enduring standard for the industry by creating a feasibility model that helped parks around the world weather economic cycles that shut down many other businesses. Yet the Buzzs system works because it requires business leaders to look beyond high-level tourism numbers.

Located 40 miles from Dubai’s main airport, Dubai Parks and Resorts stood far from other tourist attractions in the city. Unlike rival, air-conditioned attractions, Bollywood Parks was an outdoor theme park, leaving visitors to bake in the Middle East in scorching heat for much of the year.

Guests ride the sky flyer at Bollywood Parks in Dubai on February 18, 2021. The outdoor theme park in the United Arab Emirates, which opened in 2016, will soon close for good.  (Photo by Giuseppe Cacade, AFP via Getty Images)
Guests ride the sky flyer at Bollywood Parks in Dubai on February 18, 2021. The outdoor theme park in the United Arab Emirates, which opened in 2016, will soon close for good. (Photo by Giuseppe Cacade, AFP via Getty Images)

Perhaps investors thought that the target audience for South Asian parks wouldn’t be bothered by the sun and heat. But India is not a market where millions of people grew up with theme parks, unlike the United States or Europe. And visitors to the UAE from the West would prefer to visit air-conditioned indoor parks with Hollywood themes.

Sources

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2/ https://www.ocregister.com/2023/04/25/niles-is-this-the-first-in-a-new-wave-of-theme-park-failures/

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